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Mattel Chairman and CEO Speaking at Banc of America Securities Consumer Conference

           - Presentation Will Be Webcast Live on Mattel Website -

    EL SEGUNDO, Calif., March 4 /PRNewswire-FirstCall/ -- Robert A. Eckert,
Mattel's chairman and chief executive officer, will be speaking during the
Banc of America Securities Consumer Conference on Tuesday, March 15, 2005.
Eckert is scheduled to present and answer questions for approximately
40 minutes beginning at 10:40 am. (Eastern time).
    Eckert's portion of the 3-day event will be webcast live on the "Investors
& Media" section of http://www.mattel.com.  Please click on the "Presentations"
button.  To listen to the presentation, logon to the website at least
15 minutes early to register, download and install any necessary audio
software.  An archive of the presentation may be accessed beginning two hours
after the completion of the live presentation.  No other segments of the
conference will be webcast on the Mattel website.

    About Mattel
    Mattel, Inc., (NYSE: MAT) (http://www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever created.  The Mattel family is
comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American
Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands
(http://www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines.  With
worldwide headquarters in El Segundo, Calif., Mattel employs more than
25,000 people in 42 countries and sells products in more than 150 nations
throughout the world.  The Mattel vision is to be the world's premier toy
brands -- today and tomorrow.


SOURCE Mattel, Inc.




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    CONTACT:
    Media, Jules Andres, +1-310-252-3529,
    Jules.Andres@mattel.com, or Securities Analysts, Dianne Douglas,
    +1-310-252-2703, Dianne.Douglas@mattel.com, both of Mattel, Inc.