High speeds will increase popularity of high-definition Internet video
DALLAS, March 4 /PRNewswire/ -- By 2012, close to 33 million U.S.
households will have broadband services with speeds of 10 Mbps or higher,
capable of streaming high-definition video, according to Parks Associates'
North American Broadband Market Update. At year-end 2007, 5.7 million, or
9% of U.S. broadband households, had such speeds.
"Until recently, telecom operators' aggressive deployment of deep fiber
services and the competitive reaction from cable MSOs fueled the growth of
high-bandwidth broadband services," said Yuanzhe (Michael) Cai, Director of
Broadband and Gaming, Parks Associates. "As consumer excitement over pure
bandwidth subsides, however, service providers will have to deliver
appealing, bandwidth-intensive, value-added services such as HD video
streaming and content placeshifting in order to retain customers and
increase ARPU."
Investment in new broadband technologies such as FTTx and DOCSIS 3.0
and the growing breadth of broadband entertainment content are key market
drivers. However, service providers' missteps in bandwidth management
practices, uncertainty around "network neutrality," and the contentious
relationship between facility-based broadband service providers and
over-the-top Internet companies may slow progress.
"If high-bandwidth broadband services fail to reach mass-market
consumers, the United States may lose its competitive edge in the next
round of technology innovation," Cai said. "Such a scenario would be
unpleasant."
North American Broadband Market Update highlights current broadband
market conditions, analyzes significant events impacting future
development, addresses the outlook for fiber and other alternative access
methods, examines the market potential of value-added services, profiles
consumer perspectives regarding broadband and value-added services, and
forecasts future growth. For more information, visit
http://www.parksassociates.com or contact sales@parksassociates.com.
About Parks Associates
Parks Associates is an internationally recognized market research and
consulting company specializing in emerging consumer technology products
and services. Founded in 1986, Parks Associates creates research capital
for companies ranging from Fortune 500 to small start-ups through market
reports, primary studies, consumer research, custom research, workshops,
executive conferences, and annual service subscriptions.
Each year, Parks Associates co-hosts executive thought leadership
conferences CONNECTIONS(TM) and CONNECTIONS(TM) Europe in partnership with
the Consumer Electronics Association (CEA(R)). In addition, Parks
Associates produces the online publication Industry Insights in conjunction
with the CONNECTIONS(TM) Conference series.
http://www.parksassociates.com
http://www.connectionsconference.com
http://www.connectionseurope.com
http://www.connectionsindustryinsights.com
Contact: Chelsey Tyson
Parks Associates
972-490-1113
Email: Chelsey@parksassociates.com
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Michael (Yuanzhe) Cai
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=68896
SOURCE Parks Associates
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Related links:
http://www.parksassociates.com
CONTACT:
Chelsey Tyson of Parks Associates,
+1-972-490-1113, Chelsey@parksassociates.com
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