Super Integrator to provide OEMs more value, more car
as market drives niche vehicle production
DETROIT, March 5 /PRNewswire/ -- In continuing to lead the evolution of
sourcing, Magna International today officially introduced Magna Steyr to the
global OEM automotive community.
In response to increasing market demands for niche and low-volume,
personalized vehicles, Magna Steyr will provide automobile manufacturers with
a singular, worldwide capability to supply complete vehicle engineering and
assembly.
"The OEM manufacturer is and must continue to respond to market forces in
a quick, flexible, and profitable manner. Magna Steyr provides complete
vehicle design through production solutions to help assure the viability of an
OEM by taking out cost, reducing speed to market, introducing new technologies
and, perhaps most important, producing solutions that support OEM brand
strategies," said Siegfried Wolf, president and CEO, Magna Steyr.
As a Magna supergroup, the unique capability of Magna Steyr comes from its
ability to integrate several Magna International operating groups, which have
been combined to form the five pillars of Magna Steyr: Fahrzeugtechnik
(vehicle production and assembly), Engineering, Powertrain, Structures, and
Metalforming:
* Fahrzeugtechnik -- specializes in turnkey projects for complete vehicles
from concept to volume production -- based on total vehicle competence.
* Engineering -- with 2,000 automotive engineers, Magna Steyr is one of
the leading engineering houses for the full range of automotive engineering
services -- from development of components, systems and modules up to complete
vehicles; and from concept, simulation and prototyping up to production
launch.
* Powertrain -- drivetrains/4WD systems, mass balancing units and axle
modules.
* Structures -- full chassis frames and complete space frames.
* Metalforming -- active in Europe only; Class A stampings, body
sub-assemblies, and body-in-white.
The important trends in the automotive industry exactly correspond to the
strengths of Magna Steyr. "The market needs a company like Magna Steyr,"
Mr. Wolf pointed out.
The supergroup will interface and share knowledge across functions, with
the Fahrzeugtechnik group the key to Magna Steyr niche vehicle production
capability and simplified manufacturing processes.
Fahrzeugtechnik has already demonstrated assembly capabilities at the
Magna Steyr facility in Graz, Austria, with vehicles available for the
European market (Jeep Grand Cherokee, Mercedes-Benz M, G and E class, Saab
Convertible starting 2003), and is currently poised for single-source
contracts to produce niche vehicles, including total engineering and supply
chain management.
Magna Steyr is a global enterprise with management, technical and
production operations throughout North America and Europe. Members of the
Magna Steyr Management Team include:
Siegfried Wolf, President & CEO
Peter Koob, Finance
Juergen Stockmar, Research & Development
Craig Winn, Research & Development, North America
Hubert Hoedl, Marketing & Planning
Richard MacDonald, Marketing & Planning, North America
Thomas Schultheiss, Legal
Guenther Heidbuechel, CIP
Andreas Rudas, Communications
Magna Steyr provides well-balanced capabilities between highly automated,
high-volume production and low-volume, high-content, complex manufacturing.
It can expedite customer access to diverse technologies and capabilities,
assume more responsibilities from the OEMs in order to reduce their
development costs and risk, free OEM resources to concentrate on vehicle
platform development for high-quality, fun-to-drive vehicles delivered on
time, and provide efficient response to OEMs' ongoing need for lower costs and
faster time-to-market.
Magna Steyr aims to become the premier supplier-partner to OEMs in their
mission to provide affordable, high-quality vehicles to the driving public.
"Magna Steyr does not aim to compete with OEMs, as this would be
counterproductive, and we can only become as successful as our customers,"
Mr. Wolf said.
Magna International manages automotive expertise and capability that
designs, develops and manufactures automotive systems, assemblies, modules and
components, and engineers and assembles complete vehicles, primarily for sale
to original equipment manufacturers of cars and light trucks in North America,
Europe, Mexico, South America and Asia. In addition to the products supplied
by Magna Steyr, Magna International's products include: complete seats,
instrument and door panel systems, closure systems and sound insulation though
its interiors division, hydroformed and welded metal parts and assemblies
through its Cosma division; a variety of plastic parts and exterior decorative
systems including body panels and fascias through its public subsidiary Decoma
International Inc. and various engine, powertrain and fueling and cooling
components through its public subsidiary Tesma International Inc. Magna has
over 62,000 employees in 166 manufacturing operations and 31 product
development and engineering centers in 18 countries.
For additional information contact Andreas Rudas, Communications, Magna
Steyr, andreas.rudas@magna-europa.com or go to the web site:
http://www.magnasteyr.com .
SOURCE Magna Steyr
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Related links:
http://www.magnasteyr.com
CONTACT:
Scott Worden of Quell Communications Group,
248-649-8900, fax, 248-649-8988, or scott@quell.com , for Magna
Steyr
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