Art and Science of Game Development Takes Center Stage as NVIDIA Sets The
Standard for the Next Generation of Games
GAME DEVELOPERS CONFERENCE, SAN JOSE, Calif., March 5
/PRNewswire-FirstCall/ -- NVIDIA Corporation (Nasdaq: NVDA), the worldwide
leader in visual processing solutions, today announced it is showcasing the
ultimate tools and platforms for powering a new era of cinematic gaming at the
Game Developers Conference (GDC), the annual gathering of the world's best 3D
artists and game development professionals, being held March 6-8 at the San
Jose Convention Center. Located in booth 1108, NVIDIA will demonstrate the
industry's most complete product line-up of software tools and graphics
processing units (GPUs) for the desktop PC, mobile and professional
workstation markets.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO )
In addition to showcasing its diverse product line-up, NVIDIA is inviting
all artists attending GDC to participate in its third "Got Art?" drawing
contest. The contest will run throughout the show, with "heats" held every
30 minutes. Using NVIDIA-provided traditional art materials such as charcoal,
pastels, crayons and paper, contestants will be asked to put their
imaginations on paper for the chance to win an NVIDIA Quadro(R) professional
graphics card and other prizes.
NVIDIA will be participating in many of the talks and sessions taking
place at the conference, as well as serve as lead sponsor of the third annual
Game Developers Choice Awards. Session topics include tutorials on Cg,
OpenGL(R) and Direct3D(R) programming, hardware shaders, as well as a session
titled "Ogres and Fairies: Secrets of the NVIDIA demo team," at which the
creative minds behind the NVIDIA GeForce(TM) FX technology demos will share
their knowledge.
"NVIDIA hardware solutions increase programmer productivity and decrease
development time of more graphically complex games, making it the most stable
and reliable development platform in the industry," said Dan Vivoli, executive
vice president of marketing at NVIDIA. "With this new generation of NVIDIA
hardware, software tools and the Cg programming language, developers have all
they need to take us on an incredible journey of cinematic gaming."
NVIDIA products and development tools on display include:
-- NVIDIA GeForce FX -- the industry's first cinematic computing series of
GPUs unleashes a new era in cinematic gaming. NVIDIA GeForce FX
GPUs render games that look at good as big-budget Hollywood movies by
delivering flawless image quality, blazing fast performance and
providing rock solid stability that has made NVIDIA GeForce GPUs the
overwhelming choice of both game developers and gamers.
-- NVIDIA Quadro FX -- the industry's first line of professional
workstation graphics solutions to combine 128-bit floating point
precision with an eight pipeline, fully programmable graphics engine,
NVIDIA Quadro FX GPUs deliver unprecedented levels of realism and
interactive sophisticated real-time effects for content development,
visual processing and other professional applications.
-- Cg -- "C for graphics" is a high level shading language (HLSL) designed
to make the programming of advanced visual effects easier and faster.
For a complete list of talks and sessions featuring NVIDIA
representatives, log on to http://www.nvidia.com.
About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology
dedicated to creating products that enhance the interactive experience on
consumer and professional computing platforms. Its graphics and
communications processors have broad market reach and are incorporated into a
wide variety of computing platforms, including consumer digital-media PCs,
enterprise PCs, professional workstations, digital content creation systems,
notebook PCs, military navigation systems and video game consoles. NVIDIA is
headquartered in Santa Clara, California and employs more than 1,500 people
worldwide. For more information, visit the company's Web site at
http://www.nvidia.com .
Certain statements in this press release, including the statements
relating to the Company's performance expectations for NVIDIA's family of
products and expectations of continued revenue growth, are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Such risks and
uncertainties include, but are not limited to, manufacturing and other delays
relating to new products, difficulties in the fabrication process and
dependence of the Company on third-party manufacturers, general industry
trends including cyclical trends in the PC and semiconductor industries, the
impact of competitive products and pricing alternatives, market acceptance of
the Company's new products, and the Company's dependence on third-party
developers and publishers. Investors are advised to read the Company's Annual
Report on Form 10-K and quarterly reports on Form 10-Q filed with the
Securities and Exchange Commission, particularly those sections entitled
"Certain Business Risks," for a fuller discussion of these and other risks and
uncertainties.
NOTE: All company and/or product names may be trade names, trademarks
and/or registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.
SOURCE NVIDIA Corporation
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Related links:
http://www.nvidia.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 212-782-2840
CONTACT:
Carrie Cowan of NVIDIA Corporation,
+1-408-486-7330, or ccowan@nvidia.com
NOTE TO EDITORS: If you are interested in viewing additional
information on NVIDIA, please visit the NVIDIA Press Room at
http://www.nvidia.com/view.asp?PAGE=press_room
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