E.piphany Remains Sole 'Leader' Quadrant Vendor
In E-Marketing Magic Quadrant for Third Consecutive Report
SAN MATEO, Calif., March 5 /PRNewswire-FirstCall/ --
E.piphany (Nasdaq: EPNY) today announced that it has been listed in the
"leader" quadrant in two Gartner CRM Magic Quadrant research notes released in
February 2003. For the third consecutive year, E.piphany was placed as the
sole "leader" in the E-Marketing Magic Quadrant and has remained the only
leader since the report's inception. E.piphany also retained its position as
the only CRM suite vendor to be placed in the "leader" on Gartner's Customer
Relationship Optimization (CRO) Magic Quadrant. Gartner Magic Quadrants
provide a snapshot of how vendors perform in relation to each other, and gauge
where the overall market is headed to help customers make better-informed
purchasing decisions.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
"The implications for leader quadrant positioning are powerful," said
Phil Fernandez, executive vice president of products and marketing at
E.piphany. "We continue to set the pace for marketing leadership by
demonstrating product innovation and traction with name-brand clients across
key verticals. Companies in this economy want sophisticated solutions to
intelligently market and sell what's relevant to their diverse customer bases.
E.piphany continues to chart new directions in CRM, and our ability to
effectively address this need has prompted the entire industry to rethink the
way technology can seamlessly coordinate inbound and outbound channels for a
consistent customer experience and more effective marketing practices."
With a strong heritage in marketing and analytics, E.piphany customers
across all industries using the E.piphany E.6(TM) CRM software suite for
marketing, sales and service have benefited from reduced costs, top-line
revenue growth, increased campaign velocity, improved targeting, increased
functionality from existing systems, and more effective cross-channel
campaigns.
E.piphany underwent a rigorous and thorough evaluation by Gartner to
determine its placement on the Magic Quadrants, which are comprised of
Leaders, Challengers, Visionaries and Niche Players. As a leader in both
quadrants, E.piphany was recognized both for its ability to execute and
completeness of vision. When defining "Leaders," Gartner states:
"Enterprises should consider a leader when financial and market execution are
important, usually also associated with strong partnerships with
implementation companies. Leaders are steps ahead of the competition in most
functionalities, and they have a clear vision for the future of the market"
[E-Marketing Magic Quadrant 1H03: Mutlichannel Marketing Emerges, February
2003]. E.piphany was evaluated and placed in the leader quadrant position in
the following Magic Quadrants:
-- E-Marketing Magic Quadrant
The E-Marketing Magic Quadrant evaluates vendors for E-Marketing
functionality as it continues to evolve as a critical part of
multi-channel marketing automation and selling to customers
[E-Marketing Magic Quadrant 1H03: Mutlichannel Marketing Emerges,
February 2003, W. Janowski; A. Sarner]. Go to:
http://www.epiphany.com/news/gartner/ to view this report.
-- Customer Relationship Optimization (CRO) Magic Quadrant
The CRO Magic Quadrant includes applications that "define and
communicate the value proposition of the organization to the customer,
ensuring the profitable creation, development and maintenance of the
customer relationship" [Leaders Prevail in the North America CRO Magic
Quadrant 1H03: February 2003, G. Herschel]. Go to:
http://www.epiphany.com/news/gartner/ to view this report.
-- EMEA Customer Relationship Optimization (CRO) Magic Quadrant
The EMEA CRO Magic Quadrant evaluates vendors in Europe, the Middle
East and Africa, and looks at applications that "define and communicate
the value proposition of the organization to the customer, ensuring the
profitable creation, development and maintenance of the customer
relationship" [EMEA CRO Magic Quadrant 3Q02: September 2002,
G. Herschel; J. Radcliffe].
The two previous E-Marketing Magic Quadrants that listed E.piphany as a
"sole" leader include: "E-Marketing Magic Quadrant 1H02: Raising the Bar,"
March 2002, W. Janowski; A. Sarner and "Gartner Introduces Its E-Marketing
Magic Quadrant," October 2001, W. Janowski; A. Sarner.
About E.piphany
E.piphany is a leading provider of marketing, sales and service solutions
for the largest global enterprises. The company's integrated CRM suite, the
E.piphany E.6 software solution, is driven by real-time intelligence to enable
global businesses to better understand their customers and take the optimal
actions to improve customer satisfaction, increase revenue and reduce costs.
E.piphany E.6 solutions are built on the industry's most advanced,
component-based CRM platform, resulting in fast and easy deployment and
adoption. Leading companies, including more than 35 of the Fortune 100, use
E.piphany software products to enhance their customers' experience, enable
organizational effectiveness and drive value. With worldwide headquarters in
San Mateo, California, E.piphany has regional operations and offices
throughout North America, Europe, Asia Pacific, Japan and Latin America. For
more information, visit us at http://www.epiphany.com.
About The Magic Quadrants
The Magic Quadrant is copyrighted in 2003 by Gartner, Inc. and is reused
with permission. Gartner's permission to print or reference its Magic Quadrant
should not be deemed to be an endorsement of any company or product depicted
in the quadrant. The Magic Quadrant is Gartner's opinion and is an analytical
representation of a marketplace at and for a specific time period. It measures
vendors against Gartner-defined criteria for a marketplace. The positioning of
vendors within a Magic Quadrant is based on the complex interplay of many
factors. Gartner does not advise enterprises to select only those firms in the
Leaders segment. In some situations, firms in the Visionary, Challenger, or
Niche Player segments may be the right match for an enterprise's requirements.
Well-informed vendor selection decisions should rely on more than a Magic
Quadrant. Gartner research is intended to be one of many information sources
including other published information and direct analyst interaction. Gartner
expressly disclaims all warranties, express or implied of fitness of this
research for a particular purpose.
NOTE: E.piphany, E.6, and the E.piphany logo are trademarks of E.piphany,
Inc. All other trademarks are the property of their respective owners.
SOURCE E.piphany
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Related links:
http://www.epiphany.com
Photo Notes:
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PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
media, Kim Stocks of E.piphany,
+1-650-356-5863, or kstocks@epiphany.com; or Meghan Butler, of
Applied Communications, +1-415-265-0222, ext. 237, or
mbutler@appliedcom.com, for E.piphany; or investors, Todd
Friedman of E.piphany, +1-650-356-3934, or tfriedman@epiphany.com
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