- Electronic Arts Receives 11 Awards;
                 Call of Duty(TM) Wins Overall Game of Year -

    LAS VEGAS, March 5 /PRNewswire/ -- The Academy of Interactive Arts &
Sciences (AIAS), the professional organization of the interactive
entertainment industry, today presented Interactive Achievement Awards in 36
craft, console, computer, and online categories. Call of Duty(TM), published
by Activision, developed by Infinity Ward took home three awards including
overall Game of the Year. Electronic Arts received the most awards with a
total of 11 followed by Ubisoft with 9. The award show was held at Rain in the
Palms Casino Resort in Las Vegas.
    Prince of Persia: The Sands of Time(TM), published by Ubisoft, developed
by Ubisoft Montreal took home the most awards with a total of eight, including
Console Game of the Year. Peter Molyneux, Managing Director, Lionhead Studios
was honored with the illustrious Hall of Fame award.

    The Academy of Interactive Arts & Sciences Interactive Achievement Award
winners include:

     Overall Game of the Year
       *  Call of Duty(TM), published by Activision, developed by Infinity
          Ward

     Console Game of the Year
       *  Prince of Persia: The Sands of Time(TM), published by Ubisoft,
          developed by Ubisoft Montreal

     Computer Game of the Year
       *  Call of Duty(TM), published by Activision, developed by Infinity
          Ward

     Outstanding Innovation in Computer Gaming
       *  Prince of Persia: The Sands of Time(TM), published by Ubisoft,
          developed by Ubisoft Montreal

     Outstanding Innovation in Console Gaming
       *  Eye Toy(TM), published by SCEA, developed by SCEE

     Outstanding Achievement in Sound Design
       *  Lord of the Rings(TM): The Return of the King(TM), published by
          Electronic Arts, developed by Electronic Arts, Redwood Shores

     Outstanding Achievement in Original Music Composition
       *  Medal of Honor(TM): Rising Sun, published by Electronic Arts,
          developed by Electronic Arts Los Angeles

     Outstanding Achievement in Game Design
       *  Prince of Persia: The Sands of Time(TM), published by Ubisoft,
          developed by Ubisoft Montreal

     Outstanding Achievement in Character Performance -- Female
       *  Jada Pinkett-Smith (Niobe) -- Enter The Matrix, published by Atari,
          developed by Shiny

       *  Tara Strong (Rikku) -- Final Fantasy(R) X-2, published by Square
          Enix, developed by Square Enix

     Outstanding Achievement in Character Performance -- Male
       *  Elijah Wood (Frodo) -- Lord Of The Rings(TM): The Return Of The
          King(TM), published by Electronic Arts, developed by Electronic Arts
          Redwood Shores

     Outstanding Achievement in Art Direction
       *  The Legend of Zelda(R): The Wind Waker, published by Nintendo,
          developed by Nintendo

     Outstanding Achievement in Visual Engineering
       *  Prince of Persia: The Sands of Time(TM), published by Ubisoft,
          developed by Ubisoft Montreal

     Outstanding Achievement in Animation
       *  Prince of Persia: The Sands of Time(TM), published by Ubisoft,
          developed by Ubisoft Montreal

     Outstanding Achievement in Game Play Engineering
       *  Prince of Persia: The Sands of Time(TM), published by Ubisoft,
          developed by Ubisoft Montreal

     Outstanding Achievement in Character and Story Development
       *  Star Wars(R): Knights of the Old Republic(TM), published by
          LucasArts, developed by Bioware Corp.

     Outstanding Achievement in Licensed Soundtrack
       *  SSX 3, published by Electronic Arts, developed by EA Canada

     Console Platform Action Adventure Game of the Year
       *  Prince of Persia: The Sands of Time(TM), published by Ubisoft,
          developed by Ubisoft Montreal

     Console Sports Simulation Game of the Year
       *  Madden NFL(R) 2004, published by Electronic Arts, developed by EA
          Tiburon

     Console Action Sports Game of the Year
       *  SSX 3, published by Electronic Arts, developed by EA Canada

     Console Fighting Game of the Year
       *  Soul Calibur(R)2, published by Namco, developed by Namco

     Console First Person Action Game of the Year
       *  Tom Clancy's Rainbow Six 3(R), published by Ubisoft, developed by
          Red Storm

     Console Children's Title of the Year
       *  Mario Party(R) 5, published by Nintendo, developed by Nintendo

     Console Action Adventure Game of the Year
       *  Crimson Skies(TM): High Road to Revenge, published by Microsoft,
          developed by FASA Studios

     Console Family Game of the Year
       *  Eye Toy(TM), published by SCEA and developed by SCEE
       *  The Sims(TM): Bustin' Out, published by Electronic Arts, developed
          by EA Maxis

     Console Racing Game of the Year
       *  Need for Speed Underground, published by Electronic Arts, developed
          by EA Canada

     Console Role Playing Game of the Year
       *  Star Wars(R): Knights of the Old Republic(TM), published by
          LucasArts, developed by Bioware Corp.

     Handheld Game of the Year
       *  Final Fantasy(R) Tactics Advance, published by Nintendo, developed
          by Square Enix

     Computer Action/Adventure Game of the Year
       *  Prince of Persia: The Sands of Time(TM), published by Ubisoft,
          developed by Ubisoft Montreal

     Computer Family Game of the Year
       *  Zoo Tycoon(TM): Complete Collection(TM), published by Microsoft,
          developed by Blue Fang

     Computer First Person Action Game of the Year
       *  Call of Duty(TM), published by Activision, developed by Infinity
          Ward

     Computer Simulation Game of the Year
       *  The Sims(TM): Superstar, published by Electronic Arts, developed by
          EA Maxis

     Computer Downloadable Game of the Year
       *  Hamster Ball, published by Real.com, developed by Raptisoft

     Computer Sports Game of the Year
       *  Madden NFL(TM) 2004, published by Electronic Arts, developed by EA
          Tiburon

     Computer Role Playing Game of the Year
       *  Star Wars(R): Knights of the Old Republic(TM), published by
          LucasArts, developed by Bioware Corp.

     Computer Strategy Game of the Year
       *  Command & Conquer(TM): Generals, published by Electronic Arts,
          developed by Electronic Arts Los Angeles.

     Massively Multiplayer/Persistent World Game of the Year
       *  Everquest: Lost Dungeons, published and developed by Sony Online
          Entertainment

    The Academy of Interactive Arts & Sciences (AIAS)
    AIAS is the 5,000 plus member professional organization of the interactive
entertainment industry, created to promote, communicate and advance the common
interests of the worldwide entertainment software community.
    The Academy of Interactive Arts and Sciences is located 9343 Culver Blvd.,
Culver City, CA 90232.
    For more information call 310/738-4744.

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