AE Bringing Spring Break Experience to Millions in Stores and on ae.com
with Exclusive Performance Footage, Photos and Video Confessions from
Actual Spring Breakers
NEW YORK, March 5 /PRNewswire-FirstCall/ -- American Eagle Outfitters,
Inc. (Nasdaq: AEOS) today announced its Spring Break 2007 lineup with
performances by Fergie and Grammy-winning artist Chris "Ludacris" Bridges,
as well as Cute Is What We Aim For and The Academy Is ... in Cancun. DJ AM
will spin on Thursday Club Nights in Acapulco. Millions can log onto ae.com
or visit American Eagle stores to see selected exclusive video and photos
of performances as well as AE Web Confessionals from actual Spring Breakers
in Mexico.
In both Cancun and Acapulco, American Eagle will regale the beach with
DJs and contests on the daytime stages, dodge-ball arenas, and free AE
Spring Break totes. AE Cabanas will provide a place to relax, cool down and
lounge in hammocks and daybeds. Spring Breakers will also be able to
customize their own Spring Break t-shirts and sample REAL, American Eagle's
signature scent. A limited edition AE Spring Break 07 tee is available
while supplies last on ae.com.
"AE is bringing the spirit and fun of Spring Break to its customers
since not everyone can travel to a Spring Break destination" said Kathy
Savitt, chief marketing officer, American Eagle Outfitters. "Whether it's
picking up a free AE tote bag with other Spring Break essentials, checking
out exclusive performances on ae.com or in our stores, or uploading your
own Spring Break videos, we're excited to give our customers a great way to
celebrate."
The party kicks off with Fergie on March 6 at The City in Cancun.
Ludacris takes The City stage on March 20. Complete performance schedule as
follows:
Cancun
March 6: Fergie
March 20: Chris "Ludacris" Bridges
March 13: The Academy Is ... *AND* Cute Is What We Aim For
March 21: Jasper Redd and AE Campus Comedy Challenge Winners
Acapulco
March 8, 15 and 22: DJ AM
Anytime, Everywhere
http://www.ae.com
About American Eagle Outfitters
American Eagle Outfitters (Nasdaq: AEOS) is a leading retailer that
operates under the American Eagle Outfitters and MARTIN + OSA brands.
American Eagle Outfitters designs, markets and sells its own brand of
laidback, current clothing targeting 15 to 25 year-olds, providing high-
quality merchandise at affordable prices. AE's original collection includes
standards like jeans and graphic Ts as well as essentials like accessories,
outerwear, footwear, basics and swimwear. American Eagle currently operates
833 stores in 50 states, the District of Columbia and Puerto Rico, and 72
AE stores in Canada. American Eagle also operates ae.com , which offers
additional sizes and styles of favorite AE merchandise and ships around the
world. The American Eagle brand also includes a new collection of dormwear
and intimates, "aerie by American Eagle." aerie is available in American
Eagle stores across the country and at aerie.com . It includes bras,
undies, camis, hoodies, robes, boxers, sweats and leggings for the AE girl.
Designed to be sweetly sexy, comfortable and cozy, aerie offers AE
customers a new way to express their personal style everyday, from the
dormroom to the coffee shop to the classroom.
The company also introduced MARTIN + OSA, a new sportswear concept
targeting 25 to 40 year-old women and men. MARTIN + OSA carries apparel,
accessories and footwear, using denim and sport inspiration to design fun
and sport back into sportswear. MARTIN + OSA currently operates five
stores. For additional information and updates, visit http://www.martinandosa.com
.
SOURCE American Eagle Outfitters, Inc.
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Related links:
http://www.ae.com
http://www.aerie.com http://www.martinandosa.com
CONTACT:
Christine Miller, American Eagle Outfitters,
+1-212-465-4092, millercp@ae.com
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