GLENDALE, Calif., March 6 /PRNewswire/ -- While pancakes are still a
staple at IHOP, the popular restaurant chain is adding sugar and spice to its
menu with the addition of Cinnamon Swirl French Toast. A spring special,
Cinnamon Swirl French Toast will be available nationwide at most IHOP
restaurant locations during March and April.
IHOP's Cinnamon Swirl French Toast is made from a sweet, flaky cinnamon
roll that is sliced into generous portions. The slices are dipped in IHOP's
special French toast batter and grilled to a golden brown. Customers who want
to give this tasty treat a whirl can order it along with traditional breakfast
foods such as eggs, hash browns and bacon or sausage. Available for a limited
time only, Cinnamon Swirl French Toast breakfasts start at $3.99, though
pricing will vary by location.
"Cinnamon Swirl French Toast is a delicious variation to traditional
French toast," said Susan Hernandez, vice president of marketing for IHOP
Corp. "The combination of French toast and cinnamon rolls is a fun, new way
for our customers to enjoy their meal."
Cinnamon Swirl French Toast was test marketed in 1999 and received a very
warm response from consumers that tasted the product. Television and
newspaper advertising in major markets will support the promotion across the
country.
The IHOP family restaurant chain has been serving up a wide variety of
mouthwatering selections for breakfast, lunch and dinner for more than
40 years. Offering more than 16 types of pancakes, omelettes and other
breakfast specialties, as well as burgers, chicken and steaks, IHOP's diverse
menu appeals to people of all ages. IHOP restaurants are developed, operated
and franchised by Glendale, Calif.-based IHOP Corp., which is publicly traded
on The NYSE Stock Market under the symbol "IHP." As of December 31, 1999, the
end of the company's fourth quarter, there were 903 IHOP restaurants in
37 states, Canada and Japan. For more information, please call the company's
headquarters at (818) 240-6055 or visit their website at http://www.ihop.com.
There are forward looking statements contained in this release. They use
such words as "may," "will," "expect," "believe," "plan," or other similar
terminology. These statements involve known and unknown risks, uncertainties
and other factors, which may cause the actual results to be materially
different than those expressed or implied in such statements. These factors
include, but are not limited to: availability of suitable locations and terms
of the sites designated for development; legislation and government regulation
including the ability to obtain satisfactory regulatory approvals; conditions
beyond the Company's control such as weather or natural disasters;
availability and cost of materials and labor; cost and availability of
capital; competition; continuing acceptance of the International House of
Pancakes brand and concept by guests and franchisees; IHOP's overall
marketing, operational and financial performance; economic and political
conditions; adoption of new or changes in accounting policies and practices;
the impact, if any, of listing the Company's stock on the New York Stock
Exchange; the manner of execution of trading and price volatility for its
shares; the impact, if any of the share repurchase program announced above;
and other factors discussed from time to time in IHOP's filings with the
Securities and Exchange Commission. Forward-looking information is provided
by IHOP pursuant to the safe harbor established in the context of these
factors. IHOP disclaims any intent or obligation to update these
forward-looking statements.
SOURCE IHOP Corp.
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Related links:
http://www.ihop.com
Company News On-Call:
http://www.prnewswire.com/comp/442375.html or fax,
800-758-5804, ext. 442375
CONTACT:
Patrick Lenow of IHOP Corp., 818-543-4129; or
Jennifer Hinkle or Angela Rosich of Wills Communications, Inc.,
310-524-0200, for IHOP Corp.
NOTE TO EDITORS: Photography of the new product is available by
request. Please call Wills Communications contacts.
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