Aladdin Knowledge Systems Unveils Secure, Flexible Product Distribution Tools At Game Developers Conference

Aladdin Knowledge Systems Unveils Secure, Flexible Product Distribution Tools At Game Developers Conference

		ALADDIN LOGO Aladdin (Nasdaq: ALDN) is a leader in digital security, providing solutions for software commerce and Internet security since 1985, serving over 30,000 customers worldwide. Aladdin's products: eToken (USB-token); eSafe (anti-virus/anti-spam security); HASP/Hardlock (software security systems); and Privilege (an electronic software licensing and distribution platform). Visit Aladdin's Web site: www.eAladdin.com. (PRNewsFoto)[TK] CHICAGO, IL USA

Privilege delivers new out-of-the-box marketing power to game publishers while protecting them from piracy and casual copying CHICAGO, March 6 /PRNewswire-FirstCall/ -- Aladdin Knowledge Systems Ltd. (Nasdaq: ALDN) today announced plans to introduce, as part of its Privilege Software Commerce Platform (SCP), a versatile set of new cross-platform software distribution and license management tools that provide game developers and marketers much greater control over their titles in physical distribution channels. (Photo: http://www.newscom.com/cgi-bin/prnh/20021118/CGM018LOGO ) Game developers can now fully realize the power of pass-along or referral sales securely and effectively. Privilege's new distribution tools allow game developers to program each CD with trial versions that can be limited by use or by limiting the amount of time it's active. Popular games can be passed along as trialware, instantly taking advantage of word-of-mouth endorsements as friends hand hot titles off to each other. When the "try" period ends, Privilege seamlessly manages the "buy" and activation sequences, making it a straightforward and convenient experience for the user while generating additional revenue for the developer. With millions in revenue being lost annually to piracy, game publishers are under increasing pressure to tightly secure their titles from illegal and casual copying. Privilege assures security and prevents piracy by simply validating that the software's activation number or product key hasn't been used on more computers than allowed by the license agreement. With Privilege, security is powerfully balanced with flexibility. Publishers have the flexibility to permit the downloading of their titles to as many PCs as they want with each purchase, enabling "Family" or "Circle of Friends" licensing schemes -- marketing models that resonate powerfully with game consumers. New, Finely Tuned Development Tools Privilege builds on Aladdin's 18 years of software protection experience by providing game developers an array of production-efficient features and cost effective benefits: -- Wrap Once - Privilege enables developers to save programming resources, time, and money because they need only to protect their core code once. When it is time to adjust the license, QA is not required for the original code-just the license. -- Built-in License Flexibility - Privilege simplifies the process of changing or adjusting license terms by requiring the manipulation of only a few files to accomplish the task. -- Complete Activation User Interface Control - Privilege gives game developers and marketers complete control over the activation user experience. Now, the product team can seamlessly integrate the activation UI into the product and installation. With the ability to quickly attach different UIs, marketers can address focused opportunities as they arise without requiring full production cycles. -- True Cross - Platform Support-Privilege is the only license management/secure distribution technology to offer game developers the flexibility to create titles for all platforms. With Privilege, Aladdin delivers tremendous value to the production and development cycle through a number of powerful supporting features in the base product-even when developers don't want to go the 100% customization route: -- A Fully-Featured Default UI - If there's no time or budget to develop a custom activation UI, Privilege provides a highly developed, user-friendly interface into which publishers can insert their own logos and prompts. -- Encryption Level Control - Developers have the flexibility to apply only the amount of encryption they need, setting the security level as appropriate. -- High Performance Activation Server - Either through a license or a service agreement, publishers and supporting marketing partners have access to scalable, high throughput activation server technology. -- Fully-Definable Business Rules - Aladdin offers publishers the flexibility to define and implement their own business rules at either the server or UI level-flexibility that ensures developers can create the download, transaction, and activation environment that they want. For more information on the entire family of Privilege SCP solutions please visit: http://www.ealaddin.com/privilege/ Aladdin Knowledge Systems Aladdin (Nasdaq: ALDN) is a leader in digital security, providing solutions for software commerce and Internet security since 1985. Aladdin serves over 30,000 customers worldwide. Aladdin's products include: the USB- based eToken device for user authentication and e-commerce security; the eSafe line of content security solutions that protect PCs and networks against malicious, inappropriate and nonproductive Internet-borne content; HASP and Hardlock, hardware-based software security systems that protect the revenues of developers; and Privilege, a software licensing and distribution platform. Please visit Aladdin's Web site at http://www.eAladdin.com .