ST. PETERSBURG, Fla., March 6 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS), the global leader in behavior-based marketing,
announced today an exclusive test with McDonald's Corporation. Catalina
Marketing and McDonald's are testing an in-store consumer communication and
loyalty program called McDeals. The Hawaii test began in October 2002.
McDonald's and Catalina plan to expand the test in a mainland U.S. market in
the near future. McDeals is an innovative way to provide McDonald's customers
with relevant purchase incentives, offers and sweepstakes which are customized
to individuals and are delivered at the point-of-sale.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of behavior-based marketing
services for manufacturers and retailers. Personally identifiable data that
may be collected from the company's targeted marketing programs, as well as
its research programs, is never sold or given to any outside party without the
express permission of the consumer.
McDonald's is the world's favorite place to eat, with more than 30,000
local restaurants serving 46 million customers each day in 119 countries,
generating more than $40 billion in annual systemwide sales. Additional
information about McDonald's is available at http://www.mcdonalds.com. Approximately
80 percent of all McDonald's restaurants worldwide are owned and operated by
local, independent franchisees.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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