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NVIDIA First to Deliver DirectX 9.0 and High-Level Shader Languages To All PC Users

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NVIDIA corporate logo. (PRNewsFoto)[AS AG]
SANTA CLARA, CA USA
NVIDIA Delivers the Industry's First Top-to-Bottom Family of DirectX 9.0 GPUs
          To Deliver Stunning Cinematic Computing on the Desktop PC

    SAN JOSE, Calif., March 6 /PRNewswire-FirstCall/ -- GAME DEVELOPER
CONFERENCE, NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual
processing solutions, announced today that the new NVIDIA(R) GeForce(TM) FX
and NVIDIA Quadro(R) FX families of graphics processing units (GPUs) are the
first top-to-bottom DirectX 9.0 class graphics solutions optimized for
Microsoft's DirectX(R) 9.0 and high-level shader language (HLSL).  By using
DirectX 9.0 and HLSL, game developers will be able to provide a high-impact,
visually stunning experience for all consumers.  NVIDIA and Microsoft are
enabling a new era of cinematic computing by facilitating the development of
real-time photo-realistic effects on the Windows-based PC.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO )
    "The combination of Microsoft's HLSL and NVIDIA's graphics processors is a
superb software and hardware blend that enables any developer to efficiently
create photo-realistic real-time environments," said Dean Lester, general
manager of Windows Graphics and Gaming Technologies at Microsoft.  "Developers
will be able to take advantage of more advanced features using HLSL while
developing games for the Windows gaming platform."
    "A high-level graphics language has broad appeal, facilitating development
of graphics effects and ultimately providing high-impact, long-life
applications for consumers," stated Ned Finkle, vice president of strategic
marketing at NVIDIA.  "Our goal is to make DirectX 9.0, HLSL and the Windows
platform, one of the most pervasive graphics platforms ever."
    With the GeForce FX family of GPUs, NVIDIA(R) delivers the first complete,
top-to-bottom family of cinematic computing solutions that render games that
look as good as big-budget Hollywood movies.  Compatible with Microsoft's
high-level shader language, NVIDIA hardware solutions increases programmer
productivity and decreases development time of more graphically complex games,
making it the most stable and reliable development platform in the industry.

    About NVIDIA
    NVIDIA Corporation, a market leader in visual computing technology, is
dedicated to creating products that enhance the interactive experience on
consumer and professional computing platforms.  Its graphics and
communications processors have broad market reach and are incorporated into a
wide variety of computing platforms, including consumer digital-media PCs,
enterprise PCs, professional workstations, digital content creation systems,
notebook PCs, military navigation systems, and video game consoles.  NVIDIA is
headquartered in Santa Clara, California and employs more than 1,500 people
worldwide.  For more information, visit the Company's Web site at
http://www.nvidia.com.

    Certain statements in this press release, including the statements
relating to the Company's performance expectations for NVIDIA's family of
products and expectations of continued revenue growth, are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations.  Such risks and
uncertainties include, but are not limited to, manufacturing and other delays
relating to new products, difficulties in the fabrication process and
dependence of the Company on third-party manufacturers, general industry
trends including cyclical trends in the PC and semiconductor industries, the
impact of competitive products and pricing alternatives, market acceptance of
the Company's new products, and the Company's dependence on third-party
developers and publishers.  Investors are advised to read the Company's Annual
Report on Form 10-K and quarterly reports on Form 10-Q filed with the
Securities and Exchange Commission, particularly those sections entitled
"Certain Business Risks," for a fuller discussion of these and other risks and
uncertainties.

    NOTE:  All company and/or product names may be trade names, trademarks
and/or registered trademarks of the respective owners with which they are
associated.  Features, pricing, availability, and specifications are subject
to change without notice.


SOURCE NVIDIA Corporation




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    CONTACT:
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    +1-408-486-2512, or dperez@nvidia.com
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