Nationwide(R) Invites Public to Tell Their Stories on Times Square
COLUMBUS, Ohio, March 6 /PRNewswire/ -- Nationwide Mutual Insurance
Company is giving consumers a chance to actively participate in the company's
exciting 2006 Life Comes At You Fast(R) advertising campaign by posting their
personal Life Comes At You Fast moments on an interactive billboard in Times
Square.
Today, Nationwide will unveil a large-scale online campaign, utilizing the
Reuters board in Times Square as its springboard. Consumers from across the
country will have an opportunity to see their name in lights, sharing their
special "moments" of how Life Comes At You Fast. Participants can propose to
a loved one, announce a new addition to their family, recount a funny
situation or share other touching, unexpected moments. Anyone can participate.
"The Life Comes At You Fast campaign is about everyday people,
experiencing the unexpected moments of life, some of which Nationwide can help
you prepare for," said Steven Schreibman, vice president of advertising and
brand management for Nationwide. "What better way to allow people to express
their personal experiences than on one of the world's biggest stages (NYC's
Times Square)."
Anyone can participate by logging on to http://www.LifeComesAtYouFast.com,
and submitting up to three photos and a headline describing their Life Comes
At You Fast moment. Selected entries, which could number more than one hundred
each day, will be broadcast live on the digital Reuters outdoor board, Monday
through Friday from 4:30 - 5:30 p.m. EST.
Schreibman continued, "Nationwide's innovative advertising campaign, which
included our first ever Super Bowl ad featuring Fabio, is designed not only to
build brand awareness, but to demonstrate to consumers the value of planning
and preparation in a world of uncertainty. We will continue to use creativity,
humor, and personal interaction to make certain our current and prospective
clients understand we are on their side."
When a moment is selected, participants receive an e-mail with a link that
takes them to a newly created personal page on the site, informing them of the
date and time their moment will be displayed. Participants can also choose to
download a clock to their desktop that will countdown the time until their
message is posted on the board, enter their phone number to receive a phone
call reminder up to an hour before their moment posts, and forward their post
time to friends and family via e-mail. When the time comes for the message to
be posted, it can be viewed live via webcam or shared later with friends via
e-mail.
Nationwide has worked with Dallas based, TM Interactive to develop this
concept. Earlier this year Nationwide partnered with TM to kick-off the
company's 2006 Life Comes At You Fast Campaign with its first ever Super Bowl
ad. The ad, featuring Fabio, has been the most downloaded Super Bowl ad on the
internet with over 1 million views according to iFilms.com.
Nationwide, based in Columbus, Ohio, is one of the largest diversified
insurance and financial services organizations in the world, with more than
$157 billion in assets. Nationwide ranks #99 on the Fortune 100 list. The
company provides a full range of insurance and financial services, including
auto, homeowners, life, commercial insurance, administrative services,
annuities, mortgages, mutual funds, pensions and long-term savings plans. The
Nationwide companies include the country's seventh-largest property/casualty,
the fourth-largest homeowners, the sixth-largest auto insurance group and the
country's largest farm owners insurer. Nationwide Life Insurance Company, the
major subsidiary of Nationwide Financial, ranks 11th in assets according to
A.M. Best. For more information, visit http://www.nationwide.com.
Nationwide, the Nationwide Framemark, On Your Side, and Life Comes At You
Fast are federally registered service marks of Nationwide Mutual Insurance
Company. On Your Side is a service mark of Nationwide Mutual Insurance
Company.
Contacts:
Eric Hardgrove +1-614-677-8516
hardgre@nationwide.com
Mike Switzer +1-614-249-4092
switzm1@nationwide.com
SOURCE Nationwide
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Related links:
http://www.nationwide.com
http://www.LifeComesAtYouFast.com
CONTACT:
Eric Hardgrove, +1-614-677-8516, or
hardgre@nationwide.com, or Mike Switzer, +1-614-249-4092, or
switzm1@nationwide.com, both of Nationwide
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