The No. 1 Brand in Disposable Swimpants Introduces Line of Sunscreen
Lotions and UVB Sun Sensors to Help Protect Kids From Harmful UVB Rays and
Sunburn
DALLAS, March 6 /PRNewswire-FirstCall/ -- Kimberly-Clark Corporation
(NYSE: KMB) today announced a major extension of its market-leading Huggies
Little Swimmers brand with the launch of a new line of innovative sun care
products. The new products are the first extension of the Huggies Little
Swimmers brand, which created the disposable swimpants category in 1998.
The Huggies Little Swimmers sun care product line includes three
sunscreen lotions and the market's only patented, self-adhesive UVB sun
sensors geared to help detect and monitor children's exposure to
Ultraviolet B rays that cause sunburn and are most commonly linked to skin
cancer.
"With the rollout of these new sun care products, Huggies Little
Swimmers becomes the only brand to offer moms a total health and hygiene
solution to ensure a fun and enjoyable water play experience for their
kids," said Bob Thibault, President of Kimberly-Clark's North American
Personal Care products. "The new sunscreen lotions and UVB sun sensors
provide an unparalleled approach to helping mom manage one of her chief
health concerns during water play -- her child's skin exposure to the sun."
Huggies Little Swimmers sunscreen lotions come in a fragrance-free and
a mango & coconut formula. Also available is a blue melon splash spray
lotion. All three products provide moisturizing SPF 50 protection and are
available in 7.5-ounce bottles.
In addition to sunscreen lotions, the Huggies Little Swimmers brand is
offering a 24-count carton of self-adhesive, water-resistant UVB sun
sensors. These patented UVB sun sensors are placed on a child's skin or
clothing and change color when it is time to take protective action, such
as apply more sunscreen, put on protective clothing or seek shade.
The Huggies Little Swimmers UVB sun sensors are offered by K-C through
an exclusive partnership with SunHealth Solutions, a privately held
consumer sun care products company based in Naples, Fla. In 2006, K-C
partnered with the company to exclusively provide free samples of the UVB
sun sensors in packages of Huggies Little Swimmers disposable swimpants. By
the end of the swim season, K-C had provided nearly 20 million samples of
the sun sensors. Based on the favorable response, K-C this year will again
provide free samples in specially marked Huggies Little Swimmers packages.
"I'm excited to have had the opportunity to partner with Kimberly-Clark
in bringing attention to the importance of protecting children's skin from
overexposure to the sun. In light of the success we achieved together in
2006, I'm enthusiastic about growing our relationship this year with the
introduction of a Huggies Little Swimmers branded sun sensor," said Tom
Laughlin, President of SunHealth Solutions.
Huggies Little Swimmers swimpants are worn by more than 6 million kids,
and are currently available in more than 50 countries. The brand helped
drive double-digit growth in 2006, in a global category that has grown to
more than $100 million in retail sales. "Since Huggies Little Swimmers is
the category leader and the brand moms trust to provide total swim time
solutions to meet their needs, offering a new sun care product line for
children under the brand's name is a natural extension," said Thibault.
Beginning in April, Huggies Little Swimmers sun care products, along
with the brand's disposable swimpants, will be available nationwide in the
U.S. at leading grocery stores, mass merchandisers and drugstores. The
rollout of the new sun care product line will be supported with
advertising, in-store promotions, FSIs, public relations activities and
online information at http://www.littleswimmers.com .
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable
part of life for people in more than 150 countries. Every day, 1.3 billion
people -- nearly a quarter of the world's population -- trust K-C brands
and the solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex
and Depend, Kimberly- Clark holds the No. 1 or No. 2 share position in more
than 80 countries. To keep up with the latest K-C news and to learn more
about the company's 135- year history of innovation, visit
http://www.kimberly-clark.com .
About SunHealth Solutions, LLC
SunHealth Solutions is a sun care consumer products company that
manufacturers the SunSignals(R) UV Sensors, a patented, thin, easy-to-use
self-adhesive patch that can reliably monitor exposure to the most
dangerous type of radiation -- ultraviolet B (UVB) -- that causes sunburn
and is most linked to skin damage and skin cancer. To learn more about
SunSignals UV Sensors and other innovative sun care products from SunHealth
Solutions, visit http://www.sunhealthsolutions.com .
SOURCE Kimberly-Clark Corporation
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Related links:
http://www.kimberly-clark.com
http://www.littleswimmers.com
http://www.sunhealthsolutions.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/19991117/KMBLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
media, Joey Mooring, +1-972-281-1443, or
joey.mooring@kcc.com , or investors, Mike Masseth,
+1-972-281-1478, or mmasseth@kcc.com , both of Kimberly-Clark
Corporation
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