New Daily Webshow Combines News and Politics with Plenty of Attitude
Web Sensation Lindsay Campbell to Host
NEW YORK, March 6 /PRNewswire-FirstCall/ -- CBS Interactive today
announced that the team that created and produced Wallstrip, an irreverent
online program focused on finance, is launching a new daily webshow called
MOBLOGIC. Starting tomorrow, the MOBLOGIC team will put the News-Of-The-Day
and the latest from the campaign trail into perspective through the witty
and insightful People-On-The-Street and People-In-The-Know style interviews
that made Wallstrip popular. MOBLOGIC will be viewable daily on moblogic.tv
and will be distributed across the CBS Audience Network.
MOBLOGIC officially launches tomorrow but click here for a sneak peak:
http://www.moblogic.tv/cbs.
Lindsay Campbell, the former host of Wallstrip, will serve as host and
producer of MOBLOGIC, and CBS Interactive Web producers Adam Elend and Jeff
Marks, both who created and continue to oversee Wallstrip, will serve as
the writers and co-executive producers.
"We are taking all the spirit of Wallstrip and playing it for a broader
audience," said Campbell. "The collaboration and team dynamic between Jeff,
Adam and myself is what motivated us to create a new show that appeals to
Web viewers who care about news, politics ... and Guitar Hero. MOBLOGIC is
all about taking the news right to people on the street -- that's what's so
exciting. We might find a WWII veteran with a perspective on the war that
no one's thought of, or a naked juggler who sings. Every day's going to be
different."
"The real opportunity behind acquiring Wallstrip has always been to
have core DNA inside CBS that appreciates the Web as a new medium
entirely," said Quincy Smith, President, CBS Interactive. "This is about
taking Wallstrip and all of its success and growing the model across other
verticals that users love -- Moblogic is that first vertical. The object is
not to ultimately run Wallstrip or Moblogic content on the TV or on Radio
for that matter, instead it's original Web programming designed to seed
experiences on the Web for the Web."
To celebrate the kick-off, the MOBLOGIC team will host a launch party
at the South by Southwest (SXSW) music festival in Austin, Texas on Sunday,
March 9. The event is open to the press attending SXSW.
For the complete MOBLOGIC experience, users can visit moblogic.tv where
they can watch the daily videos, see related shows, and post comments about
the show. Additionally, through the CBS Audience Network the show will be
distributed broadly across the Web to partner Web sites ranging from AOL,
to Bebo. You can also subscribe to MOBLOGIC on iTunes, visit them on
YouTube or become a fan of the show on Facebook or watch it on MySpace.
Meanwhile, on Jan. 14, Campbell handed her Wallstrip hosting duties
over to Julie Alexandria. The show has continued to show growth posting its
biggest month ever in February. To sample some of Wallstrip's most recent
daily webshows visit: http://www.wallstrip.com/archives-shows/.
About CBS Interactive
CBS Interactive, a division of CBS Corporation (NYSE: CBS and CBS.A),
oversees all CBS Consumer Interactive properties including CBS.com, the CBS
Audience Network, CBSSports.com, CBSNews.com, CBS Mobile, CBS EyeLab,
Last.fm and Wallstrip. Content distributed throughout CBS-owned properties
and partner Web sites includes network and original programming, live shows
produced exclusively for the Internet as well as clips, podcasts and
mob-isodes of CBS shows, among other features.
SOURCE CBS Corporation
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Related links:
http://www.cbs.com
http://www.moblogic.tv http://www.moblogic.tv/cbs
http://www.prnewswire.com/comp/185007.html /
CONTACT:
Shannon Jacobs, CBS Corporation,
+1-212-975-3161, sljacobs@cbs.com
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