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Largest Embedded Systems Design Event in North America Opens Today

 CMP Media's Embedded Systems Conference San Francisco Opens Today With More
 Than 300 exhibitors, a Microprocessor Summit and Expanded Training Programs

    SAN FRANCISCO, March 7 /PRNewswire-FirstCall/ -- CMP Media today announced
the opening of the Embedded Systems Conference San Francisco at the Moscone
Center.  The event -- which runs through March 10 -- is the largest systems
design conference in North America and the world's largest exhibition and
premier educational forum for engineers and engineering managers.  Planned
highlights in 2005 include The Microprocessor Summit (March 7), the EE Times
ACE Awards (March 9) and a Design Seminar Series (March 6-10).
    "Now in its seventeenth year, the Embedded Systems Conference San
Francisco is the largest, longest running and fastest growing systems design
event in North America. When presented with choices concerning design forums
in America, attendees and exhibitors continue to choose the Embedded Systems
Conference as a go-to, must-see event," said Paul Miller, Vice President and
Group Publisher for CMP Media.  "This year, the event promises to be better
than ever thanks to several new program additions that will increase
networking and training opportunities for attendees and create new forums for
industry recognition."
    The Embedded Systems Conference San Francisco will feature more than 300
exhibitors this year, including Microsoft Corporation, Texas Instruments and
Xilinx, Inc.  In addition, 250 combined training programs will be offered,
including seven new design seminars that are customized to meet the needs of
design engineers and technology managers.  The 2005 conference will also
feature the Microprocessor Summit, a new one-day event for semiconductor
companies to demonstrate new embedded processor, microcontroller, and digital
signal processor architectures.

    Event Keynotes Range from Humorous to Serious
    On Tuesday, March 8, from 12:00 p.m. - 1:00 p.m., Dilbert cartoonist and
bestselling author Scott Adams will deliver a keynote address.  Adams will
talk about his journey from corporate engineering cubicles to comic success
and his most controversial Dilbert comics.  From 5:30 p.m. - 6:30 p.m. on
March 8, Wind River President and CEO Ken Klein will present a "State of the
Engineer" address, which discusses how dramatic changes in the marketplace are
impacting embedded systems engineers.

    Microprocessor Summit
    From 9:00 a.m. - 5:00 p.m. on March 7, at the Argent Hotel, the
Microprocessor Summit will host semiconductor companies interested in
introducing new embedded processors, microcontrollers and digital signal
processors to industry representatives.  This one-day forum starts with
product announcements by leading and upcoming chip vendors.  Subsequent
presentations will focus on current shipping processors and are intended for
buyers and decision makers.

    Expanded Training
    This year, the Embedded Systems Conference will expand its Embedded
Training Program to include 132 technical classes and 16 full-day seminars
featuring the latest embedded trends, tools and methodologies.  To further
enhance the training program, the conference has added seven new design
seminars to its robust educational offering:

     *    Analog and Power, March 7 -- Explains the use of analog components,
          such as amplifiers, data converters and power management devices
     *    DSP Performance, March 7 -- Updates designers on DSP architectural
          trends and software design issues
     *    Easy Paths to Silicon, March 7 - 8 -- Determines ways to implement
          algorithms in hardware that do not involve a traditional ASIC flow
     *    Consumer Systems, March 8 - 9 -- Explores design issues in analog,
          DSP, compression, display and other technologies key to digital
          media
     *    3G Cellular System, March 8 - 9 -- Looks at system-level design
          engineering challenges related to third-generation (3G) wireless
          networks
     *    Wireless Networking, March 9 - 10 -- Focuses on resolving problems
          facing wireless network designers
     *    Network Systems, March 9 - 10 -- Spotlights the convergence of all
          traffic to Internet Protocol (IP)

    EE Times ACE Awards
    CMP Media's EE Times will recognize the people, companies and products
that demonstrate leadership in the electronics industry at the inaugural EE
Times Annual Creativity in Electronics (ACE) Awards.  The EE Times ACE Awards
will recognize Gordon Moore, co-founder and chairman emeritus of Intel
Corporation with a Lifetime Achievement Award. Moore will be honored for his
role in transforming a once small business segment into a monumental industry.
In addition to the Lifetime Achievement Award, The EE Times ACE Awards will
recognize standout members of the electronics industry in a number of award
categories, including:  Innovator of the Year; Design Team of the Year; and
Emerging Company.

    About the 2006 Embedded Systems Conference
    Next year, the Embedded Systems Conference will move from San Francisco to
the San Jose Convention Center in San Jose, Calif. Dates are set for
April 2-6, 2006.

    About CMP Media LLC
    CMP Media LLC (http://www.cmp.com) is a leading integrated media company
providing essential information and marketing services to the entire
technology spectrum-the builders, sellers, and users of technology worldwide.
Capitalizing on its editorial strength, CMP is uniquely positioned to offer
comprehensive, integrated media solutions tailored to meet the individual
needs of marketing professionals. Its diverse products and services include
newspapers, magazines, Internet products, research, direct marketing services,
education and training, trade shows and conferences, and custom publishing.

     For more information, contact:
     McKenzie Farrell
     For CMP Media LLC
     503-221-2393 or farrelmc@fleishman.com


SOURCE CMP Media LLC




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  • http://www.cmp.com
    CONTACT:
    McKenzie Farrell, +1-503-221-2393, or
    farrelmc@fleishman.com, for CMP Media LLC