HERZLIA PITUACH, Israel, March 7 /PRNewswire/ -- ColorPeak(TM), Genoa
Color Technologies' multi-primary color (MPC) system for television displays,
has won a Silver Award from the influential industry newsletter "Private Line
Report(TM) on Large Screen Display" for being one of the three most impressive
technologies or products at the recent 2005 Consumer Electronic Show in Las
Vegas. The other Silver Award winner was Sony; the Gold Award went to Samsung
for its prototype 102-inch plasma TV.
In recognizing Genoa, Private Line Report stated, "the most important
image differentiators for the consumer in a TV showroom are brightness and
color. By adding extra primaries with their proprietary algorithms and Keshet
chip, Genoa enables displays that are brighter and more colorful." It added
that Genoa "showed convincingly at CES that their multi-primary approach
provides important product differentiation for essentially all the
market-leading large screen displays ... "
Private Line's recognition of Genoa was matched by an almost unanimous
endorsement by show visitors who were asked to choose between side-by-side
television displays -- one presented by standard RGB (red, green and blue)
technology and the other by ColorPeak. All but one respondent of the hundreds
that completed the survey preferred the ColorPeak image; 84 percent of those
asked said they would be willing to pay a premium for ColorPeak when buying a
new television.
Winning awards has become almost routine for Genoa. Last year, ColorPeak
won top honors in the Home Entertainment category of Popular Science
magazine's 2004 Best Of What's New competition. At a related exhibition in New
York City's Grand Central Terminal, the unique multi-primary system was
preferred by 97 percent of the participants in a survey similar to the one at
CES.
ColorPeak is a radical departure from the RGB television display
technology that has been the industry standard for more than 50 years. It adds
one to three primary colors to increase a television set's coverage of the
visible color gamut by approximately 35 percent and increase its brightness by
as much as 40 percent. The result is a picture that, with its truer, more
vibrant color and brighter image, looks more like cinema than video.
Genoa uses advanced real-time algorithms and modifications to the color
display elements to translate existing video data into multi-primary color.
Genoa has over 50 patents pending that apply to the concepts, processes,
algorithms and implementation of its ColorPeak technology.
About Genoa
Genoa Color Technologies develops technologies to significantly enhance
image quality and the viewing experience for a wide range of displays. The
company supplies chips to major electronics companies for integration into
their product lines. Genoa, with R&D based in Herzlia, Israel, is supported by
VCs and private investors. For more information about Genoa, visit
http://www.genoacolor.com.
SOURCE Genoa Color Technologies
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Related links:
http://www.genoacolor.com
CONTACT:
Mark Bruce of HiTechPR, +1-914-967-6932, ext.
200, or mbruce@hitechpr.com, for Genoa Color Technologies
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