SAN RAFAEL, Calif., March 7 /PRNewswire/ -- THX Ltd., the leading provider
of technologies, certification programs and quality assurance standards for
the entertainment industry, today announced that Mark Tuffy, its games systems
director, is hosting a panel in the "Audio Track" at the Game Developers
Conference in San Francisco this week. Addressing whether the game industry
should adopt a reference level for producing audio content will be the focus
of the panel, which will be comprised of some of the most respected audio
experts from the game developer and filmmaking industries, including
representatives from leading console makers and publisher studios, as well as
film and broadcast sound designers.
WHO: Mark Tuffy (THX Ltd); Nick Peck (sound designer, Skywalker Sound);
Brian Schmidt (program manager, Xbox audio and Media Microsoft); Dave Murrant
(sound design manager, Sony Computer Entertainment America); Fred Jones (audio
chief engineer, Electronic Arts); Jory Prum (sound designer, studio.jory.org)
WHAT: Panel presentation: "My Amp Goes Up to 11: Audio Reference Levels
and Dynamics in Games"
WHEN: Friday, March 11, 2005 at 9 a.m.
WHERE: GDC 2005, Moscone Center, San Francisco
The notion of adopting a reference level for mixing audio is not a new
one. In fact, both the music and filmmaking industries have adhered to a
specific reference level for decades. These reference levels are
scientifically designed to enable sound professionals to accurately hear every
detail during the audio mix, and accurately translate that to the end-user.
However, the game development community has been slow to embrace such a
standard, despite the increase in soundtracks being mixed for multi-channel
playback. During this presentation, panelists will discuss whether audio
reference levels are needed in game development environments, how they would
affect the final mix, and what level should be recommended and why.
For more information about this GDC 2005 session, visit
http://www.gdconf.com/conference/.
ABOUT THX LTD.
As consumers seek entertainment experiences with greater sensation and
sensory immersion, using precision science to invent new technologies has
become paramount. THX Ltd. is continually enhancing these consumer
experiences by enabling the creation, delivery and presentation of digital
content through more efficient, more powerful, and more enjoyable methods.
With structured certification programs and innovative technology development,
THX is embedding the science of sensation in diverse entertainment venues and
influential products. Today, the world's premier commercial cinemas, post-
production studios and home entertainment products incorporate THX
technologies and have achieved the coveted THX Certification. The company is
headquartered in San Rafael, Calif. Its Digital Works office, offering movie
and DVD mastering and post-production services, is based in Burbank, Calif.
For more information, visit http://www.thx.com.
THX is a trademark of THX Ltd., which may be registered in some
jurisdictions. All rights reserved.
SOURCE THX Ltd.
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Related links:
http://www.thx.com
CONTACT:
Chris Kukshtel, Director, Marketing, of THX
Ltd., +1-415-492-3929 or pr@thx.com; or Graham McKenna, PR
Manager/Agency Contact of Pacifico Integrated Marketing
Communications, +1-408-293-8600, ext. 335, or
gmckenna@pacifico.com, for THX Ltd.
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