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Health Fitness Corporation Announces Significant Increase in Financial Performance for Fourth Quarter and Year-end 2004 Results

    MINNEAPOLIS, March 7 /PRNewswire-FirstCall/ -- Health Fitness Corporation
(OTC Bulletin Board: HFIT) today announced financial results for the fourth
quarter and year ended December 31, 2004.  Highlights for the fiscal year
were:

    -- Total revenue increased 66.6% over the prior year to $52.5 million;
    -- Health improvement services revenue increased 171.3% to $2.3 million;
       and
    -- Positive net earnings applicable to common shareholders of $1.6 million
       compared to a net loss of $27 thousand in 2003.


    "2004 was an important year for the maturation of our company," said Jerry
Noyce, President and Chief Executive Officer.  "During 2004, we completed the
integration of our acquisition of the Health and Fitness Services Business of
Johnson & Johnson Healthcare Systems Inc.  Prior to the acquisition, we were
noted for being the largest provider of corporate fitness management services,
and Johnson & Johnson was noted as a leading provider of employee health and
wellness management services.  As a result of combining the best practices,
programs and people of both companies, we are uniquely positioned to meet the
growing demands of major corporations to provide solutions to address employee
health issues and rising corporate healthcare costs."
    Noyce also noted that the Company made significant progress in a number of
other areas during 2004, including:

    -- The number of sites managed by HFC grew to 403 at the end of 2004, up
       from 386 at the end of 2003.
    -- Working capital increased $1,700,652 to $3,955,534 for 2004, compared
       to $2,254,882 for 2003.
    -- Long-term debt decreased $2,737,253 to $1,612,759 for 2004, from
       $4,350,012 for 2003.  In December 2004, the Company prepaid a 12%,
       $2,000,000 Secured Senior Subordinated Note.


    Fourth Quarter Performance
    For the fourth quarter of 2004, revenue increased $4,721,342, or 53.8% to
13,504,239, from $8,782,897 for the same period in 2003.  Of this increase,
$4,283,817 is primarily attributable to management services revenue acquired
in connection with the Company's December 2003 acquisition of the Health and
Fitness Services Business of Johnson & Johnson Healthcare Systems Inc, as well
as growth in management services revenue from new 2004 contracts.  The Company
also saw revenue from its health improvement program services grow $437,525 to
$725,444 for the fourth quarter of 2004, from $287,919 for the same period in
2003.
    For the fourth quarter of 2004, the Company reported net earnings
applicable to common shareholders of $314,995, compared to a net loss
applicable to common shareholders of $600,353 for the same period in 2003.
This positive change of $915,348 is primarily attributable to a $643,635
increase in operating income, a $104,541 decrease in income tax expense and
the difference in one-time charges between 2004 and 2003.  With respect to
one-time charges, the Company incurred non-cash dividend expense of $659,930
in the fourth quarter of 2003 on preferred stock the Company issued to finance
its Johnson & Johnson acquisition.  In December 2004, the Company incurred a
one-time charge to interest expense of $474,669, of which $394,669 was non-
cash, related to the prepayment of a $2,000,000 Secured Senior Subordinated
Note.
    Net earnings per diluted share were $0.02 for the fourth quarter of 2004,
compared with a net loss per diluted share of $0.05 for the same period in
2003.

    Year-end Performance
    For 2004, revenue increased $20,975,846, or 66.6% to $52,454,668, from
$31,478,822 for 2003.  Of this increase, $19,494,200 is primarily attributable
to acquired management services revenue, growth in management services revenue
from new 2004 contracts and higher consulting revenue.  The remaining increase
in revenue is attributable to the Company's health improvement program
services, which grew $1,481,646 to $2,346,726 in 2004, from $865,080 in 2003.
    For 2004, the Company also reported net earnings applicable to common
shareholders of $1,587,620, compared to a net loss applicable to common
shareholders of $27,254 for 2003.  This positive change of $1,614,874 is
primarily attributable to a $2,172,500 increase in operating income between
2004 and 2003.  However, the full effect of this increase in operating income
was not fully realized due primarily to higher interest and income tax
expenses, and the difference in one-time charges between 2004 and 2003.
    Net earnings per diluted share were $0.10 for 2004, compared with a net
loss per diluted share of $0.00 for 2003.

    About The Company
    Health Fitness Corporation is the leading provider of results-oriented
health improvement management services to corporations, hospitals,
universities and communities.  Serving clients since 1975, the Company
provides fitness and health improvement services at more than 400 sites across
the U.S. and Canada.  For more information about Health Fitness Corporation,
go to http://www.hfit.com .

    Forward-Looking Statements
    Certain statements in this release that are not historical facts,
including, without limitation, those relating to management's belief that the
Company is uniquely positioned to meet the growing demands of major
corporations to provide solutions to address employee health issues and rising
corporate healthcare costs, are forward-looking statements that involve risks
and uncertainties.  Such statements are based upon the current beliefs and
expectations of our management.  Actual results may vary materially from those
contained in forward-looking statements based on a number of factors
including, without limitation, our inability to meet the growing demands of
major corporations and other factors disclosed from time to time in our
filings with the U.S. Securities and Exchange Commission.  Investors should
take such risks into account when making investment decisions.  Shareholders
and other readers are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of the date on which they are made.
We undertake no obligation to update any forward-looking statements.



    HEALTH FITNESS CORPORATION
    CONSOLIDATED STATEMENTS OF OPERATIONS

                          Three Months Ending         Years Ending
                         12/31/04     12/31/03    12/31/04     12/31/03
                        Unaudited    Unaudited

    REVENUE            $13,504,239   $8,782,897  $52,454,668  $31,478,822
    COSTS OF REVENUE     9,921,400    6,949,009   38,995,451   24,943,625
    GROSS PROFIT         3,582,839    1,833,888   13,459,217    6,535,197
    OPERATING EXPENSES
      Salaries           1,419,443      837,100    5,600,203    3,244,639
      Selling, general,
       and
       administrative    1,001,964      625,380    3,440,134    1,849,317
      Amortization of
       acquired intangible
       assets              219,583       73,194      878,333       73,194
        Total operating
         expenses        2,640,990    1,535,674    9,918,670    5,167,150
    OPERATING INCOME       941,849      298,214    3,540,547    1,368,047
    OTHER INCOME (EXPENSE)
      Interest expense     (84,873)    (121,443)    (465,571)    (204,430)
      Interest cost -
       early debt
       repayment costs    (474,669)          --     (474,669)          --
      Other, net              (656)      32,403        1,642       (2,405)
    EARNINGS BEFORE INCOME
     TAXES                 381,651      209,174    2,601,949    1,161,212
    INCOME TAX EXPENSE      45,056      149,597      927,929      528,536
    NET EARNINGS           336,595       59,577    1,674,020      632,676
      Deemed dividend to
       preferred
       shareholders             --      656,096           --      656,096
      Dividend to preferred
       shareholders         21,600        3,834       86,400        3,834
    NET EARNINGS (LOSS)
     APPLICABLE TO COMMON
     SHAREHOLDERS         $314,995    $(600,353)  $1,587,620     $(27,254)

    NET EARNINGS PER
     COMMON SHARE
      Basic                  $0.03     $ (0.05)       $ 0.13       $ 0.00
      Diluted                 0.02       (0.05)         0.10         0.00
    WEIGHTED AVERAGE
     COMMON SHARES
     OUTSTANDING
      Basic             12,566,735   12,356,315   12,503,345   12,332,363
      Diluted           16,349,043   12,356,315   16,151,017   12,332,363



    HEALTH FITNESS CORPORATION
    CONSOLIDATED BALANCE SHEETS

                                                            December 31,
                                                        2004           2003
    ASSETS
    CURRENT ASSETS
      Cash                                            $241,302       $281,294
      Trade and other accounts receivable, less
       allowances of $211,000 and $131,000 at
       December 31, 2004 and 2003                    8,147,430      5,218,224
      Prepaid expenses and other                       213,954        187,347
      Deferred tax assets                            1,660,100        850,300
        Total current assets                        10,262,786      6,537,165

    PROPERTY AND EQUIPMENT, net                        150,308        177,217

    OTHER ASSETS
      Goodwill                                       9,022,501      8,725,574
      Customer contracts, less accumulated
       amortization of $875,700 and $67,400 at
       December 31, 2004 and 2003                      854,306      1,662,639
      Trademark, less accumulated amortization of
       $75,800 and $5,800 at December 31, 2004
       and 2003                                        274,167        344,166
      Other intangible assets, less accumulated
       amortization of $81,300 and $4,200 at
       December 31, 2004 and 2003                       61,493        138,582
      Cash held in escrow                                   --        471,999
      Deferred tax assets                              221,400      1,686,301
      Other                                             87,015         64,458
                                                   $20,933,976    $19,808,101
    LIABILITIES AND STOCKHOLDERS' EQUITY
    CURRENT LIABILITIES
      Trade accounts payable                           840,155        569,730
      Accrued salaries, wages, and payroll taxes     2,768,734      1,607,157
      Other accrued liabilities                        495,770        450,255
      Accrued self funded insurance                    225,500        228,084
      Deferred revenue                               1,977,093      1,427,057
        Total current liabilities                    6,307,252      4,282,283
    LONG-TERM OBLIGATIONS                            1,612,759      4,350,012
    COMMITMENTS AND CONTINGENCIES                           --             --

    PREFERRED STOCK, $0.01 par value; 10,000,000
     shares authorized, 1,063,945 and 1,003,833
     shares issued and outstanding at December 31,
     2004 and 2003                                   1,530,232      1,443,833
    STOCKHOLDERS' EQUITY
      Common stock, $0.01 par value; 50,000,000
       shares authorized; 12,582,170 and
       12,357,334 shares issued and outstanding at
       December 31, 2004 and 2003                     125,822        123,573
      Additional paid-in capital                   17,836,675     17,671,536
      Accumulated comprehensive income from
       foreign currency translation                     2,459          5,707
      Accumulated deficit                          (6,481,223)    (8,068,843)
                                                   11,483,733      9,731,973
                                                  $20,933,976    $19,808,101


SOURCE Health Fitness Corporation




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CONTACT:
Wes Winnekins, Chief Financial Officer, of
Health Fitness Corporation, +1-952-897-5275,
wes.winnekins@hfit.com