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Business 2.0 Names Fonality Top 25 Startup

       'The Next Net 25' Companies at Vanguard of 'New Web Revolution'

    LOS ANGELES, March 7 /PRNewswire/ -- Fonality, the leader in affordable
IP-PBX systems for small businesses and the world's largest distributed
deployment of Asterisk(TM), today announced that Business 2.0 has named
Fonality one of "The Next Net 25."  According to the magazine, Business 2.0
editors selected Fonality as one of 25 companies "in the vanguard" of the "new
Web revolution."
    Editors selected companies "whose approaches help illuminate where the Web
is headed and where the opportunities lie."  "The Next Net 25" includes five
categories.  Fonality was selected as one of five companies within the
category titled "The New Phone."
    "For nearly a century, the phone, and voice as we know it, has existed
largely in the confines of a thin copper wire," the editors wrote.  "But now
service providers can convert voice calls into tiny Internet packets and let
them loose on fast connections, thus mimicking the traditional voice
experience without spending hundreds of millions on infrastructure.  All you
need are powerful -- but cheap -- computers running specialized software.  The
Next Net will be the new phone, creating fertile ground for new businesses."
    The magazine article states that the editors recognized Fonality in "The
Next Net 25" because "it sells a $1,000 box that allows a PC to use
open-source software to mimic a PBX system that costs five times as much."
    "The recognition of Fonality as part of 'The Next Net 25' is a great
endorsement of our vision to couple the low-cost dynamics of Open Source
software and standardized PC hardware into a price-disruptive solution for
small business customers who have been overcharged by proprietary PBX
companies for far too long," said Chris Lyman, founder and CEO of Fonality.
"With over 10 million calls placed on over 10,000 lines around the world, our
customers are validating Business 2.0's vision for 'The New Phone' everyday."
    Fonality's PBXtra product line provides today's small businesses with an
enterprise-class phone system for 40 percent to 80 percent less than the cost
of traditional PBX systems.  PBXtra's enterprise-class features include
telecommuting, branch office support, voicemail-to-email, click-to-call, VoIP,
softphones, support for IP and analog phones, and advanced call center
functionality.  Fonality has streamlined and simplified the complex tasks of
PBX setup, administration and management to make PBXtra the world's first
enterprise-class phone system that can be installed and administered remotely
using a Web browser, without specialized training.
    In describing the Next Net, the editors wrote: "The Next Net will
encompass all digital devices, from PC to cell phone to television.  Its
defining characteristics include the ability to interact instantaneously with
any of the more than 1 billion Web users across the globe -- not by, say,
instant messaging, but by evolving instant-voice-messaging and
instant-video-messaging apps that will make today's e-mail and IM seem crude."
    The Next Net article is in the March issue of Business 2.0 and was written
by Erick Schonfeld, Om Malik and Michael V. Copeland.  The article is
available at
http://money.cnn.com/2006/02/23/smbusiness/business2_nextnet_intro/index.htm.
    For more information about Fonality and PBXtra, visit http://www.fonality.com.

    About Fonality
    Fonality is the leading provider of affordable IP-PBX systems for small
businesses.  PBXtra Standard Edition delivers all the advanced features of an
enterprise-class phone system at an affordable price, and is so easy to use
that it eliminates expensive phone support and configuration costs.  PBXtra
Call Center Edition provides businesses with call center functionality in
addition to the PBX capabilities found in Standard Edition.  PBXtra is
deployed to thousands of business users in the U.S. and other countries.
Fonality's products are available direct and through a network of more than
900 resellers.


SOURCE Fonality




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Related links:
  • http://www.fonality.com
  • http://money.cnn.com/2006/02/23/smbusiness/business2_nextnet_intro/index.htm
    CONTACT:
    Susan Spencer of Spencer Communications,
    +1-310-543-9121, susan@spencercomm.biz, for Fonality