Demonstration PMA'07, Las Vegas, South Hall Level 2, Booth Q240
EINDHOVEN, Netherlands, March 7 /PRNewswire/ -- NXP Software has
announced that it will demonstrate its groundbreaking swGPS SnapSpot
technology at PMA'07. This technology enables a digital camera to capture
the coordinates of an outdoor location in the time required to take a
picture. SnapSpot delivers a painless method for geo-tagging images, giving
users new and exciting ways to search, share, and view their ever-growing
photo collections. Moreover, it can be achieved with a minimal addition to
the camera's hardware BoM cost.
By taking a new approach to GPS geo-tagging, SnapSpot solves the
problems of traditional GPS approaches, which are often obtrusive, slow and
power hungry. SnapSpot technology overcomes these difficulties by
separating the capture and processing of the GPS signals. The capture
process is fast and consumes very little power, making it ideal for a
digital camera. The captured data can then be transferred to a PC where the
SnapSpot client, working with the SnapSpot server, computes each outdoor
position fix in a few seconds. The computed location can then be used to
tag the associated image, allowing it to be searched and viewed using a
myriad of photo applications, digital maps and aerial views.
"SnapSpot is the first technology that can deliver geo-tagging into the
mass consumer market. Capturing a location while maintaining the click and
go freedom of current photography is a compelling combination," says Hans
Streng, NXP Vice President and General Manager, Emerging Business.
To show the functionality and versatility of the SnapSpot technology, a
complete reference design is available in an ultra-thin credit card form
factor. This design enables a rapid time to market, in the form of an easy
to carry accessory for capturing a location. Alternatively, the reference
design can be used as the basis for an integrated solution for a digital
camera.
The user benefit of geo-tagged images is considerable; finding that
important image amongst your thousands of photos is now as simple as
asking, "give me the photo taken by Tower Bridge in London".
The SnapSpot technology will be showcased at PMA'07 being held in Las
Vegas 8th-11th March 2007.
For more information, please contact: Paul Gough, NXP Software B.V.,
Tel: +44-1293-815728, E-mail: paul.gough@nxp.com, Website: http://www.swgps.com
About NXP Software
NXP Software is an Independent Software Vendor (ISV) with worldwide
local sales and support. NXP Software specializes in innovative multimedia
solutions to help mobile device and consumer electronics manufacturers
deliver vibrant, easy-to-enjoy multimedia experiences. News from NXP
Software is located at http://www.software.nxp.com .
NXP Forward-looking Statements
This release may contain certain forward-looking statements with
respect to the financial condition, results of operations and business of
NXP and certain plans and objectives of NXP with respect to these items. By
their nature, forward-looking statements involve risk and uncertainty
because they relate to events and depend on circumstances that will occur
in the future and there are many factors that could cause actual results
and developments to differ materially from those expressed or implied by
these forward-looking statements.
SOURCE NXP Software
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Related links:
http://www.swgps.com
http://www.software.nxp.com
CONTACT:
Paul Gough, NXP Software B.V.,
+44-1293-815728, paul.gough@nxp.com
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