Jeff Burton Gives Exclusive Insights on Topics on and off the Track
SAN ANTONIO, March 7 /PRNewswire/ -- One of motorsports' most talented
drivers and insightful interviews is now sharing his views on this year's
season in a new blog available only through the MEdia(TM) Net Racing Portal
from the wireless unit of AT&T Inc. (NYSE: T).
Jeff Burton, driver of the No. 31 Cingular Wireless Chevrolet and
18-time NASCAR Cup Series winner, is launching the Burton Blog, a unique
perspective on a variety of issues as varied as candid reviews of his race
performances and light-hearted commentary on pop culture. Cingular, now
AT&T, is making the unique content available to its more than 61 million
customers exclusively on its MEdia Net Racing Portal.
Continuing through the end of the Cup season in November, new Burton
Blog entries will be posted several times a week in the "Cingular
Exclusives" section of the MEdia Net Racing Portal.
The Burton Blog will include race previews and recaps, a mailbag
segment where Burton answers questions submitted by fans via text
messaging; and "5 Spot," a top-five list compiled by Burton related to both
on- and off-track topics, including his opinion on his favorite tracks and
favorite musicians and movies.
Fans can participate in the Burton Blog mailbag by submitting a text
message with a question to "JB31" (5-2-3-1). Burton will answer select
questions throughout the season.
Other content available on the Racing Portal includes Jayski.com text
alerts of news and in-race results, NASCAR.com To Go and racing-themed
ringtones and wallpapers. Fans with 3G capable handsets can view weekly
exclusive video insight on Burton and the No. 31 Chevrolet. Cingular video
features pre- and post-race video analysis from Burton and team Cingular
members, filmed on location at the Richard Childress Racing team shop.
Customers can access the Racing Portal and the Burton Blog on their
wireless handset by launching the MEdia Net option and then visiting the
main Sports home page.
Customers can access the Burton race reviews and previews on their 3G
handsets by launching Cingular Video and visiting the Richard Childress
Racing option on the main Sports page of MEdia(TM) Net. Standard MEdia(TM)
Net data- usage charges and text-message charges apply.
For the complete array of AT&T offerings, visit http://www.att.com.
About Jeff Burton
-- Finished third in the season-opening Daytona 500 and has two Top 5
finishes in 2007.
-- Ranks second in point standings in 2007.
-- 18 career victories.
-- Finished in the top-10 in the Cup point standings in 1997 - 2001 and
2006.
-- 1994 NASCAR Cup Rookie-of-the-Year.
This AT&T news release and other announcements are available as part of
an RSS feed at http://www.att.com/rss.
About AT&T
AT&T Inc. is a premier communications holding company in the United
States and around the world, with operating subsidiaries providing services
under the AT&T brand. AT&T is the recognized world leader in providing
IP-based communications services to businesses and the U.S. leader in
providing wireless, high speed Internet access, local and long distance
voice, and directory publishing and advertising through its Yellow Pages
and YELLOWPAGES.COM organizations. As part of its three-screen integration
strategy, AT&T is expanding video entertainment offerings to include such
next-generation television services as AT&T U-verse(SM) TV. Additional
information about AT&T Inc. and the products and services provided by AT&T
subsidiaries and affiliates is available at http://www.att.com.
AT&T, AT&T logo, Cingular and Cingular logos are trademarks of AT&T
Knowledge Ventures and/or AT&T affiliated companies. Subsidiaries and
affiliates of AT&T Inc. provide products and services under the AT&T brand.
For more information, please review this announcement in the AT&T newsroom
at http://www.att.com/newsroom.
SOURCE Cingular Wireless, now part of the new AT&T
 back to top
Related links:
http://www.cingular.com/
CONTACT:
Chris Capo, +1-770-955-1300, or Mobile:
+1-404-314-1635, or ccapo@careersports.com
|
