First-Of-Its-Kind Testing Via NHTSA's National Advanced
Driving Simulator Confirms ESC Prevents Crashes And Saves Lives
FARMINGTON HILLS, Mich., March 8 /PRNewswire/ -- Robert Bosch Corporation,
a member of the Electronic Stability Control Coalition, today announced the
results of a newly published research study by the University of Iowa that
concludes 34 percent more drivers maintain control of vehicles with Electronic
Stability Control (ESC) than drivers without ESC.
Unveiled today at the SAE 2004 World Congress, the research study delivers
groundbreaking evidence supporting the effectiveness of ESC. In conjunction
with the Electronic Stability Control Coalition and the University of Iowa,
the ESC study was implemented by employing the National Advanced Driving
Simulator (NADS), which is owned by the National Highway Traffic Safety
Administration (NHTSA). During the study, researchers at the University of
Iowa were able to study drivers during true-to-life critical driving scenarios
that would normally lead to a loss of control.
"ESC is a proven active safety technology that can help a driver maintain
control of the vehicle and significantly reduces the danger of skidding and
rollover accidents," said Wolfgang Drees, member of the board of management,
Robert Bosch GmbH. "The results of this study reflect similar data from
international observational studies that ESC does in fact help to save lives."
Previous international observational studies -- from Mercedes and Toyota
-- have shown that ESC could help prevent up to 50 percent of single-vehicle
crashes.
The University of Iowa's study compared driver performance during three
selected loss-of-control scenarios -- lane departure, curve departure and wind
gust -- between two vehicles equipped with an ESC system and the same vehicles
with the system off. Researchers chose the scenarios from the well-known
industry accident classifications in the crash avoidance document "44
Crashes." The results show that vehicles equipped with ESC systems provide a
significant safety benefit: 34 percent more drivers were able to maintain
control of vehicles equipped with ESC than without ESC.
First manufactured by Bosch in 1995, ESC -- or electronic stability
program (ESP) as it is called by Bosch -- is an innovative milestone in
automotive safety. The company has produced more that 10 million ESP systems
worldwide, and estimates approximately six percent of U.S. vehicles are
equipped with ESP today.
"The University of Iowa research data confirms our commitment to educating
consumers on the safety benefits of ESC," said Kurt Liedtke, chairman,
president and CEO of Robert Bosch Corporation and member of the board of
management, Robert Bosch GmbH. "Bosch is dedicated to developing automotive
technology like ESC to help make vehicles significantly safer for drivers in
North America and worldwide."
"This research, the first hi-fidelity simulator-based analysis of driver
response to vehicles with and without Electronic Stability Control,
significantly changes the automotive safety landscape," said University of
Iowa researcher Yiannis E. Papelis, Ph.D., one of the leading researchers on
the study. "Using the National Advanced Driving Simulator allowed us to
observe human behavior and measure drivers' reactions in conditions that would
be too dangerous to conduct in real life. Compellingly, the results found ESC
can reduce the risk of losing control by as much as 88 percent, which equates
to an increase of 34 percent in the number of drivers who maintained control
of their vehicles with the ESC system activated."
The research team, which included Timothy Brown, Ph.D., Ginger Watson,
Ph.D. and Dale Holtz, Ph.D., garnered results by comparing percentages of
drivers who maintained control of their vehicles under the selected sets of
adverse conditions, with and without ESC.
What is ESC:
ESC is a revolutionary active safety technology that uses advances in
microelectronics to help drivers maintain control of their vehicle and prevent
crashes before they occur. The system detects when a driver is about to lose
control of a vehicle and automatically intervenes to provide stability and
help the driver stay on course.
ESC is marketed under various trade names, which can be found at
http://www.esceducation.org .
What is the ESC Coalition:
The ESC Coalition was established in 2003 to inform consumers and other
key audiences about the benefits of ESC systems. It is a joint effort of two
of the largest automotive technology suppliers, Robert Bosch Corporation and
Continental Teves. As leaders in the development and manufacture of ESC
systems, both companies are working together to increase the general awareness
of this potentially life saving technology.
Bosch
Bosch designs and produces automotive components and systems sold to
vehicle and powertrain manufacturers worldwide. These include systems and
components for gasoline and diesel engine management systems, airbag
components, chassis systems, telematics, as well as small motors, electrical
and electronic equipment.
Robert Bosch Corporation, the wholly owned subsidiary of Robert Bosch
GmbH, is responsible for North American operations. Robert Bosch GmbH is
headquartered in Stuttgart, Germany.
SOURCE Robert Bosch Corporation
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Related links:
http://www.esceducation.org
CONTACT:
Eric Kosmider of Robert Bosch Corporation,
+1-248-848-2472, cell: +1-248-921-8725,
eric.kosmider@us.bosch.com ; or Elizabeth Kerby of Eisbrenner
Public Relations, +1-248-641-1446, cell: +1-248-705-3828,
ekerby@eisbrenner.com , for Robert Bosch Corporation
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