DETROIT, March 8 /PRNewswire/ -- Omron Automotive Electronics, Inc., today
announced the availability of a new line of automotive accessory switches.
The new product line encompasses nearly all human interface/ergonomic switches
required by automotive manufacturers for interior cabin applications.
    "By adding the accessory switch product line to our already established
ergonomic switch line, Omron Automotive Electronics is able to provide nearly
one-stop-shopping for automotive OEMs as well as Tier 1 interior integrators,"
said Jerry Bricker, vice president and general manager.
    The Omron accessory switch line includes both single switch and switch
bank products.  A variety of flexible, single switches are available for
applications that perform a single distinct function such as traction control,
instrument panel dimmers, pedal adjusters, hazard lights, door locks, trunk
releases, fog lamps, power mirrors, and sunroofs.  These products utilize
Omron's switch cell technology that allows for design and application
flexibility while meeting strict automotive specifications.  Omron's switch
cell technology provides a standard, high quality switching component inside
the switch assembly with an ergonomic and styling coordinated user interface
such as a knob or button.  This assures high quality and low cost while
meeting the application requirements.
    In addition, Omron offers a variety of accessory "switch bank" solutions
(utilizing single or multiple connector systems).  Omron's "switch bank"
solutions allow customers to cost effectively add or delete content from a
vehicle while maintaining uniform appearance and visual quality to suit the
designer's requirements.
    Omron's new accessory switch product line was launched in the summer of
2003 for a major North American manufacturer.  Additional new orders have been
booked.  Production volumes are projected to reach over three million per year
by Model Year 2006.
    Omron offers competitive pricing from our automotive manufacturing
facilities throughout the world.

    About Omron
    Omron Automotive Electronics, headquartered in Novi, Michigan, USA, is a
division of Omron Automotive Electronic Components Company, Nagoya, Japan.
Omron Automotive designs and manufactures a wide range of advanced electronic
control units and sensors, including laser radar sensors, remote keyless entry
systems and power window and sliding door anti-pinch controls.  Other products
include various ergonomic switch assemblies and PCB and plug-in relays. The
division has 700 employees in North America with one manufacturing facility in
the U.S. and two in Canada.  Sales for the 2002 fiscal year were $200 million.
    Omron Corporation was founded as a maker of relays for x-ray timers in
1933.  In addition to automotive electronic components, the company's major
markets include industrial automation, electronic and mechanical components
for commercial and industrial uses, healthcare products, ATM machines, card
readers and traffic control systems, plus new ventures into intelligent
transportation systems, information technology and wireless communications.
The corporation has more than 23,000 employees in 30 countries globally.
Fiscal year 2002 sales exceeded $5 billion.

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