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Ubisoft and AGEIA Join Forces to Re-Ignite Game Innovation

Game Publishing Giant Chooses AGEIA Hardware-accelerated Physics Technologies
                       to Power Next-generation Titles

    MOUNTAIN VIEW, Calif., March 8 /PRNewswire/ -- AGEIA(TM) Technologies,
Inc., a company dedicated to delivering pervasive interactive reality to
next-generation games, announced today that it has signed an agreement with
Ubisoft, one of the world's largest video game publishers, to provide
technology for Ubisoft's next-generation game titles.
    AGEIA's PhysX(TM) chip creates an entirely new category of processor, the
Physics Processing Unit (PPU), which represents the next milestone in the
evolution of game acceleration hardware. AGEIA's NovodeX(TM) Physics SDK is
uniquely equipped for this revolution in hardware-accelerated physics. NovodeX
is the only multi-threaded physics API that will unleash the power of
multiprocessor systems.
    "The Ubisoft creative team thrives on working with the most advanced
technology available, which drives both our creativity and our passion for
making state-of-the-art games," said Yves Guillemot, Ubisoft's President and
CEO.
    Ubisoft is home to the second-largest creative team in the games industry
and has developed some of the most successful interactive games in the world,
including Tom Clancy's Splinter Cell, Tom Clancy's Rainbow Six, and Prince of
Persia.
    "It is exciting to see our technology embraced by a company with the
stature of Ubisoft," said Manju Hegde, CEO and co-founder of AGEIA. "Together
with Ubisoft, we are determined to re-ignite the passion and creativity of
game developers, enabling them to integrate dramatic game play and develop
totally immersive environments."

    About AGEIA
    AGEIA(TM) Technologies, Inc. is a fabless semiconductor company dedicated
to delivering pervasive interactive reality to next-generation games. Its
flagship product, the PhysX(TM) chip, is the world's first dedicated Physics
Processing Unit (PPU) -- a completely new hardware category that bridges the
gap between static virtual worlds and responsive physical reality. The PhysX
chip allows developers to use active physics-based environments for a more
life-like entertainment experience. For more information visit http://www.ageia.com.

    About Ubisoft:
    Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide. It is the fastest growing company in the
videogame industry and has grown considerably through its strong and
diversified line-up of products and partnerships. Ubisoft has offices in
21 countries and sales in more than 50 countries around the globe. It is
committed to delivering high-quality, cutting-edge videogame titles to
consumers. Ubisoft generated revenue of 
year, an increase of 22.5% over the previous fiscal year at constant exchange
rates. To learn more, please visit http://www.ubisoftgroup.com.

    CONTACT:  Kim Stowe of Reverb Communications, Inc., +1-408-839-8750, or
kim@reverbinc.com, for AGEIA.


SOURCE AGEIA Technologies, Inc.




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Related links:
  • http://www.ubisoftgroup.com
    CONTACT:
    Kim Stowe of Reverb Communications, Inc.,
    +1-408-839-8750, or kim@reverbinc.com, for AGEIA