Big Fish, iWin and PlayFirst Among New Partners
SAN FRANCISCO, Game Developers Conference, March 8 /PRNewswire/ --
Trymedia Systems, secure digital distribution services provider and operator
of the world's largest distribution network for downloadable games, has
further bolstered its digital distribution network by establishing new
partnerships with top casual game publishers and developers Big Fish Games,
FreshGames, iWin, PlayFirst, Selecsoft and Toy Box Games.
Already a pioneer and established leader in core game distribution,
Trymedia has extended its leadership position with the recent signing of these
top casual game companies. Trymedia's ActiveMARK(R) technology is now used by
all top 10 casual game publishers.
"As a top destination game site targeting mature players, the fastest
growing segment of the Internet, Big Fish Games benefits tremendously from
Trymedia's technology platform, allowing us to reap the full value from our
online games," said Paul Thelen, Founder and CEO, Big Fish Games. "Trymedia's
network also helps us tap into the millions of consumers that play casual
games and to create new channels of distribution."
Industry analysts and experts agree that the downloadable games market
will continue its breakneck growth in the next few years driven largely by
casual games. In response, developers are focusing on creating casual games
with more innovative content, while leveraging the technology and distribution
experience of leaders like Trymedia to grow their revenue and prevent piracy.
According to International Data Corp., the total revenue of downloaded games
is projected to reach $1 billion by 2008.
"Trymedia has aggressively expanded its casual game offerings in recent
years, bringing the strength of our leadership in core games to this explosive
market segment," said Alex Torrubia, Co-Founder, President and CEO of
Trymedia. "Today, we are the leading technology and service provider for
downloadable games across all genres."
Trymedia's ActiveMARK technology enables publishers and portals to
maximize the value and reach of their PC games. Each time consumers copy and
share an ActiveMARK-enabled game, it automatically reverts to trial mode,
allowing subsequent users to play the game for a limited amount of time before
purchase. ActiveMARK also allows consumers to easily backup, play on multiple
computers, and securely share their games.
Today, more than 200 million games legitimate games have been downloaded
using ActiveMARK technology.
About Trymedia Systems
Trymedia Systems is a provider of secure digital distribution services and
the operator of the world's largest distribution network for downloadable
games. Trymedia's ActiveMARK(R) technology provides leading game publishers,
portals and retailers with DRM (Digital Rights Management), eCommerce and
Distribution services to maximize their PC game sales. The company's game
distribution network connects hundreds of publishers and Internet sites with
millions of consumers worldwide, offering ActiveMARK-protected games for
consumers to legitimately download, purchase, subscribe to and share. An
Intel Digital Home Fund company, Trymedia is headquartered in San Francisco
with offices in Europe. Please visit http://www.trymedia.com.
Media Note:
Trymedia Systems is hosting four sponsored sessions at Game Developers
Conference 2005 and will be exhibiting at GDC Expo booth #224. For more
information on Trymedia's activities at GDC, please visit
http://www.trymedia.com/gdc05.
CONTACT: Johnny Ng of Trymedia, +1-415-255-3060, ext. 134, or
jng@trymedia.com.
SOURCE Trymedia Systems
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Related links:
http://www.trymedia.com
CONTACT:
Johnny Ng of Trymedia, +1-415-255-3060, ext.
134, or jng@trymedia.com
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