MADISON HEIGHTS, Mich., March 9 /PRNewswire/ -- Henkel Technologies
recently launched Alodine(R) 4595 in anticipation of industry needs and the
requirement to remove all hexavalent chromium from automobiles.  Alodine 4595
is an advanced, chrome-free aluminium wheel pre-treatment that offers superior
corrosion protection, paint adhesion and also eliminates legacy costs.
    Alodine 4595 is made from a blend of organic polymers and inorganic
metals.  Unlike competitive products, this Henkel Technologies innovation does
not require additional manufacturing process steps, such as extra rinse and
pre-treatment stages.  This avoids time-consuming reconfigurations and
capital-intensive line upgrades.
    "By taking a process approach to the challenge of delivering a chrome-free
solution to our customers, we developed a product that is completely
compatible with all the chemicals and equipment already on the line," said
Chuck Evans, vice president, automotive components, Henkel Technologies.
"Eliminating the step of chrome removal also lessens the environmental impact
and increases manufacturing efficiency while reducing costs."
    By offering a chrome-free pre-treatment, Henkel Technologies also helps
its customers avoid waste-treatment costs, increasing safety for plant
employees and the surrounding communities.
    Alodine 4595 was implemented by one of Henkel Technologies' Northern
Indiana wheel manufacturing customers in December of 2003 and four additional
customers are expected to begin using the product by the end of this year.

    "Henkel - A Brand like a Friend"
    With brands and advanced technologies, Henkel makes people's lives easier,
better, and more beautiful.  The Henkel Technologies division is one of the
leading suppliers of adhesives, sealants and surface treatments for industrial
customers.  Strong brands, such as Loctite, Teroson, P3, Hysol and Liofol, are
key drivers behind the success of the business division.  Henkel Technologies
serves the automotive, electronics, aerospace, metal industries, assembly,
maintenance and repair, consumer goods and packaging industries worldwide.
    The Henkel Group operates in three strategic business areas -- Home Care,
Personal Care, and Adhesives, Sealants and Surface Treatment.  In fiscal 2003
the Henkel Group generated sales of 9.44 billion euros and an operating profit
(EBIT) of 706 million euros.  50,000 employees work for the Henkel Group
worldwide.  People in 126 countries around the world trust in brands and
technologies from Henkel.

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