Online Upgrade Provides Enhanced Audio for PC Gaming, MP3 Music Playback and
DVD Movies
MILPITAS, Calif., March 9 /PRNewswire-FirstCall/ -- Creative Technology
Ltd. (Nasdaq: CREAF), the creator of Sound Blaster(R), the worldwide standard
for PC audio and a worldwide leader in digital entertainment solutions, today
announced Sound Blaster Live!(R) ADVANCED MB audio. This simple online
upgrade allows PC users with motherboard audio produced by Analog Devices,
Inc. to upgrade to Sound Blaster audio quality for only US$19.99. The Sound
Blaster Live! ADVANCED MB audio solution is now available for PCs equipped
with the ASUS model P5P800 motherboard.
To experience the legendary Sound Blaster audio, owners of PCs equipped
with Analog Devices 5.1 AC97 audio codecs on the PC motherboard can upgrade
their PC audio by following simple point-and-click steps. In just minutes,
the Sound Blaster Live! ADVANCED MB downloaded software components will
greatly enhance the digital entertainment experiences of the user.
"For the first time, Creative delivers state-of-the-art audio features for
an enhanced MP3 music experience, home theater level DVD movies, and thrilling
game audio to PC users with motherboard audio," said Steve Erickson, vice
president of audio for Creative. "The Sound Blaster Live! ADVANCED MB
solution will introduce the Sound Blaster audio experience to an entirely new
user base of people who may not have been comfortable with the idea of
installing a sound card."
"By featuring the Sound Blaster Live! ADVANCED MB upgrade to Analog
Devices audio, we provide our customers with the opportunity to enhance
motherboard audio with a fast and easy upgrade," said Jerry Shen, vice
president, ASUS, Inc. "The ASUS P5P800 is the first and only motherboard to
currently offer this dramatic enhancement in audio quality for music, movies
or games."
"As the market share leader in PC motherboard audio, we can now deliver an
even better audio solution to our customer base with the addition of the Sound
Blaster Live! ADVANCED MB solution," said John Croteau, general manager, Media
Platforms and Services group, Analog Devices, Inc. "Working with Creative
can greatly enhance our opportunities in our direct marketing channels where
the up-sell model delivers strong sales results."
With the Creative Sound Blaster Live! ADVANCED MB audio solution, PC users
can enjoy the following benefits of an enhanced digital entertainment
experience:
-- PC Gaming -- Enhanced Interactive 3D audio and EAX(TM) ADVANCED HD
effects for compelling interactive surround sound and environmental
sound effects;
-- MP3 or WMA music and movies -- MediaSource(TM) Player, CMSS(R) 3D
(Creative Multi-Speaker Surround) for multi-speaker surround, virtual
surround sound from stereo speakers or headphones; Bass Boost,
multi-band graphic equalizer; Smart Volume Management, karaoke,
time-scaling and much more;
-- Audio Creation -- Creative MediaSource Sound Recorder, Audio Clean-Up,
voice recording tools and SoundFonts.
VoiceCenter Communication Enhances e-mail with Audio
The Sound Blaster Live! ADVANCED MB audio solution includes the Andrea
VoiceCenter(TM) application from Andrea Electronics. Andrea Electronics
VoiceCenter is a multi-functional, digital voice recorder software application
that enables recorded speech files to be applied for productivity as well as
expressing personality. The digital WAV recorded files are automatically
labeled and can be compressed with WMA for attachment to e-mail, used as voice
memos, voice alarms (with a calendar reminder function) and even add your
voice annotation to documents. The VoiceCenter also includes Andrea PureAudio
noise reduction/speech enhancement technology for increasing the recording
sound quality of any microphone.
ADI in PC Audio
Analog Devices today holds more than 50 percent market share in
motherboard audio subsystems. The company's high-performance audio codecs
ship in major brand motherboards and PCs from manufacturers including ASUS,
Dell, Fujitsu-Siemens, HP, IBM, Intel, NEC Sony, and Toshiba.
For more information about Creative Sound Blaster Live! ADVANCED MB, visit
http://www.soundblaster.com.
About Creative
Creative is a worldwide leader in digital entertainment products for PC
users. Famous for its Sound Blaster(R) sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on the PC
platform with products like its highly acclaimed MuVo(R) and Zen portable
audio players. Creative's innovative hardware, proprietary technology,
applications and services leverage the Internet, enabling consumers to
experience high-quality digital entertainment -- anytime, anywhere.
This announcement relates to products launched in the United States. The
product names, prices and availability are subject to change without notice
and may differ elsewhere in the world according to local factors and
requirements. Sound Blaster Live!, EAX, ADVANCED HD, CMSS, MediaSource and
MuVo are trademarks of Creative Technology Ltd. in the United States and other
countries. All other trademarks are the property of their respective owners.
SOURCE Creative Technology Ltd.
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Related links:
http://www.soundblaster.com
CONTACT:
Phil O'Shaughnessy of Creative Labs, Inc.,
+1-408-546-6773, or poshaughnessy@creative.com
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