Innovative Security, Casual Game Optimization, Automatic Updates, Global
Distribution Management and Advertising Insertion Among New Features
SAN FRANCISCO, Game Developers Conference, March 9 /PRNewswire/ --
Trymedia Systems, secure digital distribution services provider and operator
of the world's largest distribution network for downloadable games, today
announced ActiveMARK(R) version 6, a major new release of its industry-leading
technology and service solution for online and CD/DVD-ROM secure game
distribution. The company is demonstrating its technology at the Game
Developers Conference Expo booth #224, being held at San Francisco's Moscone
West Convention Center from March 9 to 11.
In response to the overwhelming success of Trymedia's ActiveMARK as a
platform for digital distribution, the company unveiled five key new features
designed to further enhance the revenues of its developer, publisher and
portal partners. The new features of ActiveMARK 6 include:
-- Automated Update/Patch Management ensures consumers playing
ActiveMARK-enabled games are conveniently notified of updates/patches
and provided with the option to automatically download and install the
files seamlessly, reducing costly service requests and manual update
procedures.
-- Advertising Insertion allows the inclusion of rich-media ads during a
game's trial period, delivering an entirely new revenue stream for
downloadable games. Advertisers gain a positive brand experience with
gamers by enabling them to play full versions of popular games for a
trial period.
-- Content Distribution Management lets publishers control the worldwide
geographic distribution rights for their content from a single, online
management console. This also allows for the creation of territory and
channel-specific distribution and pricing rules to prevent grey-market
distribution.
-- Asymmetric Code Blending radically increases AAA game protection with a
myriad of novel techniques that further improve on ActiveMARK's
industry-leading anti-piracy capabilities.
-- Casual Game Optimization reduces security overhead to preserve the
small overall size of these mass-market games.
"Over the past six years, ActiveMARK has become synonymous with increased
revenues, consumer satisfaction and breakthrough distribution capabilities for
the games industry," said Alex Torrubia, Co-Founder and CEO of Trymedia. "The
release of ActiveMARK 6 continues our tradition of excellence and leadership."
Each time an ActiveMARK-enabled game is copied, it automatically reverts
to trial mode, allowing the subsequent user to play the game for a limited
amount of time before purchase. ActiveMARK also allows consumers to securely
share, back up and play games on multiple computers whether the content is
delivered by CD/DVD-ROM or via download.
ActiveMARK is the most trusted, tested and proven technology for the
secure digital distribution of games. Today, more than 100 publishers
distribute a catalogue of 1,000 games through 300 global portal partners using
the technology. International Data Corporation estimates that $1 billion
worth of downloadable games will be sold annually in the U.S. by 2008.
Developers interested in using ActiveMARK version 6 are invited to join
Trymedia's beta program. For more information, please visit
http://devzone.trymedia.com/ or Trymedia's GDC Expo booth #224.
About Trymedia Systems
Trymedia Systems is a provider of secure digital distribution services and
the operator of the world's largest distribution network for downloadable
games. Trymedia's ActiveMARK(R) technology provides leading game publishers,
portals and retailers with DRM (Digital Rights Management), eCommerce and
Distribution services to maximize their PC game sales. The company's game
distribution network connects hundreds of publishers and Internet sites with
millions of consumers worldwide, offering ActiveMARK-protected games for
consumers to legitimately download, purchase, subscribe to and share. An
Intel Digital Home Fund company, Trymedia is headquartered in San Francisco
with offices in Europe. Please visit http://www.trymedia.com.
Contact: Johnny Ng of Trymedia, +1-415-255-3060, ext. 134, or
jng@trymedia.com.
SOURCE Trymedia Systems, Inc.
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Related links:
http://devzone.trymedia.com
CONTACT:
Johnny Ng of Trymedia, +1-415-255-3060, ext.
134, or jng@trymedia.com
NOTE TO EDITORS: Trymedia Systems is hosting four sessions at the
Game Developers Conference 2005, including "Inside the Hacker
Mind" on March 9 in Room 2018. All these sessions are free to
attendees. The company is also exhibiting at GDC Expo booth #224
from March 9-11. For more information on Trymedia's activities
at GDC, please visit http://www.trymedia.com/gdc05.
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