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Consumers Play up to 45 Minutes of Games Daily While Commuting Reveals New Survey

      Trymedia Research Also Shows Extensive Game Play During Air Travel

    SAN FRANCISCO, Game Developers Conference, March 9 /PRNewswire/ -- Almost
one third of all commuters play games during their daily travel to work,
according to a new survey on game playing habits conducted by Trymedia
Systems, secure digital distribution services provider and operator of the
world's largest distribution network for downloadable games.
    The "Travel and Commute Gaming" study, an online survey of more than
8,000 game players, showed that 30 percent of commuters turned on their
laptops, clicked on their mobile phones or used their portable gaming device
to play games.  Of those who played games to and from work, the average length
of game play was 23 minutes per trip.
    The survey also polled those who travel by airplane about their gaming
habits.  While reading, sleeping and watching in-flight movies remain popular,
30 percent of those who took at least one air trip per year said they often
played games and 16 percent said they played games every time they flew.
Doing work on an airplane was last on the list of in-flight activities.  Other
results include:

    -- Mobile phones were the most popular platform for commuters to play
       games, followed by laptops and portable gaming devices.
    -- Car and subway/bus commuters played the most games while train and
       ferry riders played the least.
    -- Those who played games to/from work generally spent more time
       commuting.
    -- When traveling by airplane, laptop computers were the most often used
       platform to play games, followed by portable gaming devices.

    "The survey results reflect the fast-growing popularity of games being
downloaded to PC and mobile phones," said Alex Torrubia, Co-Founder and CEO of
Trymedia.  "The availability and selection of games available for download is
already huge and still expanding."
    Additional data from the survey will be shared at Trymedia's GDC sponsored
session, "Publishing and Distributing PC Games on the Internet," on Wednesday,
March 9 from Noon to 1 p.m. in Room 2022 on site at the Moscone West
Convention Center.
    Trymedia's ActiveMARK(R) technology allows consumers to easily download
games and play offline.  Consumers can also make backup copies of their games
and share them with family and friends.  Each time an ActiveMARK-enabled game
is shared, it automatically reverts to trial mode, allowing the subsequent
user to play the game for a limited amount of time before purchase.
ActiveMARK also allows consumers to securely share, back up and play games on
multiple computers whether the content is delivered by CD/DVD-ROM or via
download.
    The survey was conducted between February 24 and March 3 through
Trygames.com, Trymedia's consumer gaming site. The survey polled 8,223 gamers
worldwide.

    About Trymedia Systems
    Trymedia Systems is a provider of secure digital distribution services and
the operator of the world's largest distribution network for downloadable
games.  Trymedia's ActiveMARK(R) technology provides leading game publishers,
portals and retailers with DRM (Digital Rights Management), eCommerce and
Distribution services to maximize their PC game sales. The company's game
distribution network connects hundreds of publishers and Internet sites with
millions of consumers worldwide, offering ActiveMARK-protected games for
consumers to legitimately download, purchase, subscribe to and share.  An
Intel Digital Home Fund company, Trymedia is headquartered in San Francisco
with offices in Europe. Please visit http://www.trymedia.com.

    Contact:  Johnny Ng of Trymedia, +1-415-255-3060, ext. 134, or
jng@trymedia.com.


SOURCE Trymedia Systems, Inc.




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Related links:
  • http://www.trymedia.com
    CONTACT:
    Johnny Ng of Trymedia, +1-415-255-3060, ext.
    134, or jng@trymedia.com
    NOTE TO EDITORS: Trymedia Systems is hosting four sessions at the
    Game Developers Conference 2005 including "Publishing and
    Distributing PC Games on the Internet" on Wednesday, March 9 from
    Noon to 1 p.m. in Room 2022. All these sessions are free to
    attendees. The company is also exhibiting at GDC Expo booth
    #224. For more information on Trymedia's activities at GDC,
    please visit http://www.trymedia.com/gdc05.