Leading Publisher and Independent Developer Team to Create More Breakaway Hits
SAN FRANCISCO, March 9 /PRNewswire-FirstCall/ -- Following the breakaway
hit, Diner Dash(TM), a downloadable game that has claimed top-five spots on
RealArcade(R), Shockwave.com(TM), Trygames.com and Big Fish Games, PlayFirst,
the leading full-service publisher of popular games, today announced at the
2005 Game Developer's Conference that it will publish several new downloadable
and Web games from gameLab, the creator of Diner Dash.
"As an experimental and innovative voice in game development, gameLab is
expanding the boundaries and reshaping the culture of games," said Kenny
Dinkin, vice president and executive producer, PlayFirst. "We are tremendously
proud of Diner Dash and Subway Scramble(TM). gameLab games break new ground
and conjure up new audiences by inventing original forms of gameplay and by
exploring narrative content, character development and visual styles that
aren't normally found in popular games."
Diner Dash and Subway Scramble, two gameLab titles published by PlayFirst,
launched earlier this year and have already proven overwhelmingly popular with
online game players. Through an extended partnership, PlayFirst will publish
several more gameLab titles, with plans to launch the games in the second half
of 2005.
"PlayFirst is a driving force in the creation of a popular games market,"
said Eric Zimmerman, co-founder and chief executive officer, gameLab. "The
PlayFirst publishing model balances investment in next-generation content with
artistic freedom, and allows gameLab to focus on what we do well: creating
innovative games. The PlayFirst team is very strong and we've enjoyed our
collaboration with them."
PlayFirst is a full-service games publisher focused on growing a premiere
portfolio of top-tier popular games. Unlike other publishers, distributors and
networks, PlayFirst is the first company with the sole purpose of helping top
game developers fund, create and distribute next-generation popular games
through multiple consumer platforms. PlayFirst games are available from top
online game sites and networks, including Big Fish Games, iWin(R), MSN(R)
Games, Oberon(TM) Media, RealArcade, Shockwave.com, Trygames.com, as well as
on http://www.playfirst.com.
About PlayFirst, Inc.
PlayFirst, Inc. publishes popular games targeted at the mass market
through all online consumer platforms. As Internet penetration has grown to
90 million users in the U.S. alone, including 30 million broadband customers,
the Internet has become a viable distribution outlet for games. PlayFirst was
founded in 2004 by veterans of Internet portals, traditional games publishers
and technology firms and received venture funding from Mayfield and Trinity
Ventures. To learn more, please visit: http://www.playfirst.com.
About gameLab
gameLab is a game development company based in New York City, founded by
Peter Lee and Eric Zimmerman in 2000. With a staff of 15 designers,
programmers, and producers, gameLab creates smart, innovative, high-quality
games that appeal to a broad audience. gameLab specializes in single player
and multiplayer online games, but has also designed for a variety of platforms
on and off the computer. gameLab invents new ways for people to play,
integrating hip graphics, sound and content into approachable and addictive
gameplay. gameLab consults, creates custom games, and also licenses original
gameLab titles. To learn more, please visit: http://www.gmlb.com.
SOURCE PlayFirst, Inc.
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Related links:
http://www.gmlb.com
CONTACT:
Megan Novak of Alta Public Relations,
+1-415-503-3927, or megan@altapr.com, for PlayFirst
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