Moves Underscore Continued Growth and Diversification of Brand Strategy for
Pop Culture Authority
CONGERS, N.Y., March 9 /PRNewswire/ -- In a strategic move that
underscores the unprecedented growth of the country's foremost authority on
everything related to pop culture, comic books, video games, anime, toys, and
collectibles, Wizard Entertainment Group announced today the hiring of toy
industry expert Jim Silver and the promotion of Rob Felton.
Effective immediately, Silver will assume the publisher role for all of
Wizard Entertainment's award-winning publications and associated websites,
including Wizard: The Comics Magazine, ToyFare: The Toy Magazine, InQuest
Gamer, Anime Insider and Toy Wishes: The Ultimate Guide to Family
Entertainment. In addition, Silver will handle all related activities
associated with these titles, such as the highly anticipated 2006 Toy Wishes
Holiday Preview, the upcoming Toy Wishes Mall Tour, Wizard Conventions and the
Wizard World Tour.
Silver will continue his role as editor-in-chief of Toy Wishes Magazine
and will also continue his role with aNb media as editor-in-chief of Royalties
and Toys and Family Entertainment.
Silver is a widely recognized and often-resourced authority on the toy and
licensing industries, having worked within the publishing and toy industries
for more than 20 years. He has extensive relationships with a wide array of
manufacturers, retailers, licensors and licensing agents worldwide from the
most prestigious to local mom and pop establishments.
Previously vice president of business development, in his new role as
associate publisher of Wizard: The Comics Magazine, ToyFare: The Toy Magazine,
InQuest Gamer, and Anime Insider, Felton will now focus on leveraging Wizard
Entertainment and Wizard World Conventions assets as tools for the company's
marketing partners to reach their desired audiences -- namely males aged 16-34
-- including all of the print and online publications, plus Wizard World Los
Angeles, Wizard World Philadelphia, Wizard World Chicago and Wizard World
Texas.
Felton has been with Wizard for six years, starting as promotions manager
before being named director of business development in 2002. He has been
instrumental in driving growth of collector product sales while also
supporting business development efforts for conventions. He has also helped
oversee marketing efforts for Wizard World's national tour of pop-culture
shows. Prior to Wizard, Felton was an editor with several leading toy and
licensing publications, including License!, The Toy Book and Specialty
Retailer.
For more information about Wizard, visit the company online at
http://www.wizarduniverse.com.
About Wizard World
Wizard World Los Angeles, Wizard World Philadelphia, Wizard World Chicago
and Wizard World Texas are produced by Wizard Conventions Inc. Wizard
Conventions is a sister company of Wizard Entertainment, the industry leader
in the comic book and collectibles market that publishes four magazines,
Wizard: The Comics Magazine, InQuest Gamer: The Gaming Magazine, ToyFare: The
Toy Magazine and Anime Insider, and Toy Wishes: The Ultimate Guide to Family
Entertainment. Wizard's publications have a monthly national readership of
more than 2 million and are currently sold in 25 countries and five languages.
Wizard can be found online at http://www.wizarduniverse.com.
SOURCE Wizard Entertainment Group
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Related links:
http://www.wizarduniverse.com
CONTACT:
Jim Redner or Brian Danney, both of BNC
(Bragman Nyman Cafarelli), +1-310-854-4800, for Wizard
Entertainment Group
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