CENTENNIAL, Colo., March 10 /PRNewswire/ -- Founded in 1984, this year
marks the 20th anniversary of Pak Mail Centers of America, Inc. Over the
course of the past two decades, this company has sustained a healthy pattern
of growth and is now showing all the signs of a bright future with a clear
vision and bold new look.
During the past year, Pak Mail has undergone a major facelift, both inside
and out. Almost two years ago, Evan Lasky assumed the leadership ranking of
CEO and President of Pak Mail (Mr. Lasky had served as Executive Vice
President and Chief Operating Officer of the company since 1988). Since then
a revitalization plan has been implemented which, among many other things, has
resulted in the company adopting a new look incorporated in all its marketing
messages and a new, updated store design, completed just in time for its 20th
Anniversary celebration.
With more than 400 operating franchises, the company continues to grow and
emphasizes to prospective franchisees that when you choose Pak Mail, you
"choose the opportunity of a lifestyle." In a colorful, attractive franchise
sales brochure and on their new Web site, prospects are shown photographs of
happy individuals and couples, all portrayed to demonstrate that the
investment in a Pak Mail franchise allows them to control their destinies and
live the lifestyle they've always wanted. Pak Mail centers operate during
normal business hours allowing franchise operators the added value of time
with family and friends, which often is not a luxury typically afforded to
owners of small businesses.
The new Pak Mail store design is the result of extensive research and
analysis and the dynamic new look exudes professionalism and functionality.
Dynamic marketing messages are delivered in large, colorful framed posters
around the store and back-lit images are displayed in cases picturing a
variety of unique, shippable items that can be seen from the exterior of the
store throughout the day and into the night. "Our goal was to project an
image of confidence and peace of mind when it comes to packing and shipping
the customer's precious items and to demonstrate that you have choices when it
comes to just how you choose to ship anything anywhere," says Ralph
Schregardus of RCS Retail Interiors, Pak Mail's design team.
The company has also incorporated the new design elements and messages
into new fleet graphics used on the vans and trucks and in the direct mail and
promotional pieces used by Pak Mail franchisees in the daily operation of
their businesses. All in all, the company has successfully completed a major
overhaul to advance it into the future.
In addition to the more obvious enhancements already described, there are
additional components that make this an appropriate time to celebrate a
significant milestone. A survey of franchisees, staff, vendors and Pak Mail
partners indicates that the company has earned an enviable reputation as a
company with a primary commitment to help others be successful and has become
known to consistently conduct its day-to-day operations with fairness and
integrity. "During the 15 years that I have worked with Pak Mail, I have
observed its management become increasingly more committed to fostering an
environment that both promotes franchisee success and encourages open and
positive franchisor-franchisee relations. The enthusiasm and genuine concern
for the company and the Pak Mail franchise system as a whole is reflected in
the positive attitudes of the entire Pak Mail staff," says Pak Mail counsel
Kim I. McCullough of Perkins Coie LLP.
Pak Mail is a premier specialty packaging, shipping and business support
franchise with more than 400 centers in North America and 60 international
locations in sixteen countries. For information and locations of Pak Mail
Centers, call 1-800-778-6665 or visit the new website at http://www.pakmail.com .
SOURCE Pak Mail Centers of America, Inc.
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Related links:
http://www.pakmail.com
CONTACT:
Evan Lasky of Pak Mail, +1-303-957-1000
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