Scientific Games Enters Licensing Arrangement with Hasbro for Games Media Content in the U.K.

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Scientific Games Enters Licensing Arrangement with Hasbro for Games Media Content in the U.K.
    NEW YORK, March 10 /PRNewswire-FirstCall/ -- Scientific Games (Nasdaq:
SGMS) announced its wholly owned subsidiary Games Media, has entered into a
three-year exclusive licensing arrangement with Hasbro, Inc. (NYSE: HAS)
for amusement with prize (AWP) and skill with prize (SWP) gaming machines
in the UK and Ireland. The agreement allows Games Media the exclusive
rights to create games for Hasbro properties including MONOPOLY, CLUEDO,
YAHTZEE, CONNECT 4, TRIVIAL PURSUIT and BATTLESHIP.

    Michael Fuller, Head of Digital Media and Gaming Europe for Hasbro,
commented, "We are pleased to expand our relationship with Scientific Games
in Europe through Games Media. Games Media is the leader for digital
development in their sector and has repeatedly demonstrated its ability to
showcase Hasbro's premium brands in new ways that resonate with the
players."

    Steve Murray, Development Director of Games Media, added, "Working
together, Hasbro and Games Media can maximize Hasbro's brand values,
creativity and future ideas in conjunction with Games Media's game
development and marketing skills in the 'pay per play' sectors. We are
excited about this relationship, especially as the pub sector begins its
transformation from stand-alone analogue games to digital and downloadable.
Content will become even more important, and we look forward to bringing to
market the numerous Hasbro licensed games that we now have in the
pipeline."

    About Scientific Games

    Scientific Games Corporation is the leading integrated supplier of
instant tickets, systems and services to lotteries worldwide, a leading
supplier of server based gaming machines and systems, Amusement and Skill
with Prize betting terminals, interactive sports betting terminals and
systems, and wagering systems and services to pari-mutuel operators. It is
also a licensed pari-mutuel gaming operator in Connecticut, Maine and the
Netherlands and is a leading supplier of prepaid phone cards to telephone
companies. Scientific Games' customers are in the United States and more
than 60 other countries. For more information about Scientific Games,
please visit our web site at http://www.scientificgames.com.



    Company Contact:
    Investor Relations
    Scientific Games Corporation
    212-754-2233
    About Hasbro

    Hasbro (NYSE: HAS) is a worldwide leader in children's and family
leisure time entertainment products and services, including the design,
manufacture and marketing of games and toys ranging from traditional to
high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and
products provide the highest quality and most recognizable play experiences
in the world.

    Forward-Looking Statements

    Certain statements in this press release which are not historical facts
constitute forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements, including those
relating to timing of contracts, renewals or other events, business plans
and performance objectives, are based upon management's current
expectations, assumptions and estimates and are not guarantees of future
results or performance. Actual results may differ materially from those
projected in these statements due to a variety of risks and uncertainties
and other factors, including, among other things: competition; material
adverse changes in economic and industry conditions in our markets;
technological change; protection of intellectual property; security and
integrity of software and systems; laws and government regulation,
including those relating to gaming licenses, permits and operations;
seasonality; dependence on suppliers and manufacturers; factors associated
with foreign operations; failure to retain, renew or perform on contracts;
resolution of pending or future litigation; and other factors described
from time to time in our filings with the SEC, including our most recent
Annual Report on Form 10-K. Forward-looking statements speak only as of the
date they are made, and except for our ongoing obligations under the U.S.
federal securities laws, we undertake no obligation to publicly update any
forward-looking statements whether as a result of new information, future
events or otherwise.
SOURCE Scientific Games
http://www.scientificgames.com
http://www.prnewswire.com/comp/117695.html/
CONTACT:
Investor Relations, Scientific Games
Corporation, +1-212-754-2233