Through "Make it Matter" Program, a $100,000 Grant Will Be Given to a
Nonprofit Each Month Beginning in April; Submissions go to
http://www.RD.com/foundation
PLEASANTVILLE, N.Y., March 10 /PRNewswire/ -- The Reader's Digest
Foundation announced today that it will donate $1 million to nonprofit
organizations through a new initiative called "Make it Matter." Grants will
be inspired by individuals who are taking action and giving back to their
communities in significant ways. Every month, the Foundation will select
one individual's story of good deeds done and grant $100,000 to a nonprofit
organization in honor of that individual. Reader's Digest magazine will
then feature that person in its new column, "Make it Matter." The public
can submit stories for consideration to http://www.rd.com/foundation.
The first "Make it Matter" grant recipient is the United Negro College
Fund (UNCF). The UNCF grant was made in honor of Ella Avery-Smothers, a
highly successful business owner who credits the scholarship she received
from the UNCF with enabling her to attend college and changing her life.
Today, Ms. Avery-Smothers gives education scholarships to her employees,
bringing the legacy of the UNCF's original grant full circle. Her story is
told in the inaugural "Make it Matter" column in the April issue of
Reader's Digest.
"'Make it Matter' recognizes the power of the individual to make a
difference, a theme which is being brought into focus during this
presidential election year," said Eva Dillon, Readers's Digest Foundation
board member and President, Group Publisher, RD Inspiration. "Through these
ten $100,000 grants, the Reader's Digest Foundation extends the spirit of
the profound contributions being made by extraordinary citizens."
Submissions for "Make it Matter" will be accepted by the Foundation on
a rolling basis throughout 2008.
About The Reader's Digest Foundation:
The Reader's Digest Foundation, started in 1938, is dedicated to
creating opportunities and promoting efforts that encourage individuals to
make a positive difference in their communities, and to supporting programs
designed to help young people learn, grow and enrich their lives. RDF makes
grants to nonprofit organizations to support the good works of individuals
in their communities and to nonprofit partners focused on youth development
and education. The Foundation also partners with nonprofits to create
workplace opportunities for Reader's Digest Association employees to
volunteer their time and share their expertise. To learn how you can
support the Make it Matter program, please visit http://www.rd.com/foundation.
SOURCE Reader's Digest Association
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CONTACT:
Scott Gorenstein, or Sasa Nikolic, both of
Susan Magrino Agency, +1-212-957-3005,; or Jennifer Pauly of
Reader's Digest, +1-914-244-5862, Jennifer_pauly@rd.com
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