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CMP Media's Embedded Systems Conference San Francisco Showcases Innovative Embedded Technology; Explores Critical Embedded Design Issues

       Conference Technical Program Expands With 100 New Session Topics
       Innovation Showcase Highlights Breakthroughs in Embedded Design

    SAN FRANCISCO, March 11 /PRNewswire-FirstCall/ --
CMP Media LLC (Nasdaq: UNEWY) announces the opening of the 13th annual
Embedded Systems Conference San Francisco (http://www.esconline.com), the world's
largest gathering of technologists, industry leaders, and media focused on
embedded systems design and development, held March 12-16.  The 5-day event at
Moscone Center is expected to attract more than 15,000 members of the embedded
computing community to explore critical embedded design issues, including
Internet appliance design, wireless architectures, DSPs, Java, and real-time
design.  The Embedded Systems Conference San Francisco provides a prime
opportunity to meet with more than 330 suppliers of semiconductors,
development tools, software, and services.
    "As electronics become more prevalent in our everyday lives, engineers
face daunting issues with communication among devices and the complexity of
the systems they are designing," stated Lindsey Vereen, conference director.
"We expanded the technical program to give designers an opportunity to
understand these issues and examine the latest industry developments."
    Thought leaders present two keynote addresses.  Murray Gell-Mann, Nobel
Laureate in Physics, discusses Simplicity to Complexity March 13 at 1:30 p.m.
and Henry Samueli, CTO, Broadcom presents Rethinking the Design of
Communications Systems March 14 at 10:00 a.m.

    Timely Technical Program
    The conference program offers 205 classes and tutorials to help designers
gain essential knowledge and skills to make their embedded designs better,
faster and more reliable.  Each class and tutorial provides practical answers
to the toughest embedded questions, and teaches techniques that can be
implemented immediately.  The program has been expanded this year with 100 new
courses, addressing Open Source, Security, Bluetooth, Linux, Hardware/Software
Co-Design, System-on-a-Chip Design and the Embedded Internet.  Attendees can
also catch up on the latest innovations and breakthroughs in the embedded
industry.

    Innovation Showcase
    ESC San Francisco also features the Innovation Showcase -- a self-guided
tour of the best in embedded end products, from military-use PDAs, to
networked home appliances, entertainment consoles, and air monitors.  The
showcase features 18 leading-edge innovative products from 10 exhibitors. The
showcase kicks off with a demonstration of an amazing new hybrid SUV,
developed by students at UC Davis that doubles the fuel efficiency of a
standard SUV while increasing performance. The vehicle features some of the
most advanced embedded technology for vehicle operation, maintenance and
in-car entertainment.

    The Embedded Systems Conference is produced by CMP Media LLC and is
sponsored by Embedded Systems Programming magazine and Electronic Engineering
Times.  Other conferences produced by CMP's Electronics Trade Show Group
include the Embedded Systems Conference Chicago, Embedded Systems Conference
Boston, Embedded Systems Conferences Asia and the Communications Design
Conference.

    About CMP Media LLC
    CMP Media LLC (http://www.cmp.com) is a leading high-technology
business-to-business multimedia company that provides essential information
and integrated marketing services to the technology and healthcare
professionals worldwide.  Capitalizing on our editorial strength, CMP Media
LLC is uniquely positioned to offer marketers and advertisers comprehensive
media solutions tailored to meet their individual needs.  Our diverse products
and services include newspapers, magazines, Internet products, research,
direct marketing services, education and training, trade shows and
conferences, custom publishing, testing and consulting.

    CONTACT:  Linda Riedman, linda_riedman@kvo.com, or Jeremy Towsey-French,
jeremy_french@kvo.com, both of KVO Public Relations, +1-503-221-1551, for CMP
Media LLC.



SOURCE CMP Media LLC




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    CONTACT:
    Linda Riedman, linda_riedman@kvo.com, or
    Jeremy Towsey-French, jeremy_french@kvo.com, both of KVO Public
    Relations, +1-503-221-1551, for CMP Media LLC