Real Estate's Top Innovators to Gather in San Francisco
at Real Estate Connect 2004 Conference, July 28-30
SAN FRANCISCO, March 11 /PRNewswire/ -- The real estate category is hot
-- and getting hotter. Put your ear to the ground at any decent watering hole
from New York City to the Silicon Valley and you'll hear Wall Street insiders,
venture capitalists, private investors and online media company executives
talking about how they plan to capture a share of the dollars that change
hands every time a piece of real estate is bought or sold. And no segment of
the real estate world is more hotly debated than online real estate.
Real estate, mortgage, media and technology innovators from across the country
will gather to network and assess future developments in online real estate
during Real Estate Connect 2004 ( http://www.inman.com/connect ), set for July
28-30 at San Francisco's Palace Hotel. The early registration rate for the
conference ends Monday, March 15. Sign up at http://www.inman.com/connect ,
or call 1-800-775-4662, ext. 122.
Keynoting the conference is Barry Diller, CEO of IAC/InteractiveCorp,
which engages worldwide in the business of interactivity via the Internet, the
television and the telephone. In 2003, IAC sent shock waves through the real
estate industry when it purchased real estate and mortgage innovator
LendingTree for more than $700 million, triggering a wave of other
acquisitions, including E-Realty, GetSmart and RealEstate.com. The
conference's closing session on July 30 will feature Lawrence Lessig,
professor of Law at Stanford Law School and author of "The Future of Ideas."
"The phrase 'real estate' is one of the most frequently searched terms on
the Internet today, with an estimated twenty million unique users each month
logging on to view home listings," says Bradley Inman, founder and publisher
of Inman News, producer of Real Estate Connect 2004. "This trend has made
online search companies like Google an overnight success, although some
measure of that success has been fueled by the local real estate agents who
must furiously compete to buy keys words and advertising. This frenzy is one
reason behind the recent acquisition of several major online players, a
renewed flow of venture capital into online real estate, and the creation of
new lead generation operations by traditional real estate brokerages, like
Weichert, REALTORS(R).
"Add to that the fact that newspapers like the New York Times, Washington
Post and Chicago Tribune are awakening from their slumber to compete for
Internet real estate leads and capture a major share of local real estate
advertising and you have the ingredients for some major changes in the
business of real estate," says Inman.
Understanding what these changes mean to the future of the industry and
how these new entities work is of critical importance to anybody with a stake
in the real estate transaction, according to Inman. "More and more, success
in the real estate industry means moving quickly to take advantage of
opportunities. The problem is that you can't move quickly if you don't know
what's going on," he says.
Real Estate Connect 2004 offers dozens of panels and forums on a wide
range of topics, including:
-- American Real Estate Idol. A dozen entrepreneurs will introduce their
new products before a live audience and a panel of real estate
celebrity judges;
-- The Big Trend Dig. A diverse panel of experts will unveil and
interpret the results of a new survey on the future of the Internet and
real estate;
-- The Business Card Exchange. Join industry innovators for roundtable
discussions on more than a dozen topics, including: "Mobile Computing:
Latest Toys, Newest Tools," "How Broadband Will Change Interactive
Marketing," "What Consumers Want to See on the Web," and "Lead
Generation Success Stories;"
-- Special Lead Forum: Acquiring Customers Off the Web. Learn how to
"game" the online real estate lead machine from the brightest stars in
online real estate;
-- Meet the Leaders. Everyone's favorite forum returns. Sit down with
industry leaders to get their insights, their business cards -- and
their ear.
Attendees also will be able to learn more about the products and services
offered by more than 50 exhibitors at the Real Estate Connect 2004 product
showcase.
Sponsors of Real Estate Connect 2004 include: Reply Real Estate, Bank of
America, DataQuick, First American Real Estate Solutions, Stewart Title
Guaranty Company, LendingTree, RealLiving, HomeGain, Yahoo! Real Estate, and
EXIT Realty International.
Advance registration for Real Estate Connect 2004 is $499 until March 15.
To register, go online to http://www.inman.com/connect , or call
1-800-775-4662, ext. 122. Working press are eligible for a press pass and can
register at http://www.inman.com/connect/press.aspx .
About Inman News
Founded in 1983, Inman News supplies real estate editorial and customized
industry reports and other content to many of the nation's premier print and
Internet media companies, technology firms and real estate industry giants.
Clients include the Los Angeles Times, Miami Herald, Washington Post, Denver
Post, Bank of America, Intuit, Microsoft, Cendant, Yahoo!, eBay, Lycos, Wall
Street Journal Online and CBS Marketwatch. Inman News also produces the annual
Real Estate Connect Conference, which since 1997 has attracted thousands of
industry leaders for a discussion of the real estate industry and emerging
technologies. More information can be found at http://www.inman.com .
SOURCE Inman News
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Related links:
http://www.inman.com
CONTACT:
Roger Cruzen, +1-612-718-2219, or
rogercruzen@yahoo.com, for Inman News
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