FOSTER CITY, Calif., March 11 /PRNewswire/ -- Sony Computer Entertainment
America Inc. announced today that Andrew House, executive vice president, will
deliver a keynote address at the 2004 Game Developers Conference, held
March 22-26 at the San Jose Convention Center in San Jose, Calif. The General
Interest keynote, entitled "Encouraging Innovation in Game Development," will
take place Thursday, March 25, 10:30 a.m. - 11:30 a.m., at the San Jose Civic
Auditorium. This event is open to registered attendees of the 2004 Game
Developers Conference.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )
The keynote will explore innovation -- past, present, and future -- and
how developers can take advantage of innovation in their own titles to create
experiences that are unique, enjoyable and profitable. House will discuss a
range of topics including hardware and software innovation that continue to
reinvent consumer experiences, and first party software innovations that
attracts new game players and forge new gameplay styles.
"Innovation is the key to driving this industry toward new levels of
creativity as we head into the next phase in hardware and software
development," said Andrew House, executive vice president, Sony Computer
Entertainment America. "With the evolution of the industry have come increased
risks, and by sharing our vision for current and new platforms, we hope to
invigorate and empower the development community to push technological and
artistic boundaries that result in unique and exciting consumer experiences."
At Sony Computer Entertainment America, House is responsible for third
party and developer relations, including cultivating relationships and
maintaining and growing content alliances with content creators and
publishers, as well as managing licensee relations and overall strategic
product planning. Additionally, House oversees all facets of the company's
marketing and brand management efforts in North America, and is also
responsible for ensuring that the best offline and online titles appear on
PlayStation(R)2.
In addition to House's keynote address, Sony Computer Entertainment
America's game developers, programmers, producers and technology specialists,
will present at sessions with expert developers from around the world at the
conference.
The annual Game Developers Conference, the world's largest event
exclusively devoted to game creators, hosts more than 10,000 attendees from
around the world who gather to share ideas, build skills, and learn about the
latest tools and technologies. Now in its 18th year, the conference provides
an independent forum that defines the future of the game industry and shapes
the next generation of entertainment.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
and the PlayStation(R)2 computer entertainment system. The PlayStation 2
computer entertainment system is set to revolutionize the home entertainment
market, offering the most compelling interactive content and the capability to
be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console and
the PlayStation 2 computer entertainment system for the North American market.
Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves
as headquarters for all North American operations and is a wholly owned
subsidiary of Sony Computer Entertainment Inc.
Visit us on the Web at http://www.us.playstation.com
SOURCE Sony Computer Entertainment America Inc.
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Related links:
http://www.us.playstation.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Teresa Weaver, +1-650-655-5324, or
teresa_weaver@playstation.sony.com, or Janette Barrios,
+1-650-655-5583, or janette_barrios@playstation.sony.com, both of
Sony Computer Entertainment America
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