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LifeMasters Strengthens Capital Structure with $15 Million in Funding from Existing Investors

    IRVINE, Calif., March 11 /PRNewswire/ -- LifeMasters Supported
SelfCare, Inc., a national leading provider of health improvement programs
and services, today announced it has received $15 million in financing from
existing investors including VantagePoint Venture Partners, one of its
earliest investors, Saints Capital, and Opus Capital. The funding provides
LifeMasters with additional financial flexibility to continue to execute on
its strategic growth initiatives and expand on its disease management and
health improvement programs.

    With nearly 14 years of specialized experience, LifeMasters is
committed to improving the health of its participants, as well as providing
value to its clients. The company's disease management and health
improvement programs improve quality of life for people with risk factors
and chronic conditions, reduce healthcare cost trends for payors, and
provide decision-support tools and information for physicians.

    "We invest in companies with the potential to transform their
industries and undergo significant growth. As one of the first companies to
tackle disease management, LifeMasters has continued to bring to market
innovative offerings that have positive impact on the health and quality of
life of its participants," said Annette Bianchi, managing director,
VantagePoint Venture Partners.

    "We are grateful for the continued support shown to LifeMasters by our
existing investors," said Christobel Selecky, CEO of LifeMasters. "This
funding will allow us to continue to capitalize on our expertise and
continue growing and deepening our programs to provide the greatest impact
to our participants and value to our clients. It is very gratifying to have
the continued confidence of our long term investors."

    "We were impressed with LifeMasters' clear strategy to address
significant market needs," said Lilian Shackelford Murray, Managing
Director at Saints Capital. "LifeMasters has the added benefit of deep
experience as an established thought leader in the health improvement
industry."

    "When investing, we focus on companies with innovative technology that
are committed to providing smart solutions to their clients," said Gill
Cogan, General Partner at Opus Capital. "Our Fund is the successor to the
WPGVP Funds -- the original investors in LifeMasters -- which continue
under our management at Opus Capital. We believe that LifeMasters is well
positioned to provide a differentiated service in the rapidly-growing
health improvement market."

    About LifeMasters Supported SelfCare, Inc.

    LifeMasters Supported SelfCare, Inc. is a leading provider of health
promotion and disease management programs and services that create health
partnerships among individuals, their physicians and payors. Its mission is
to empower individuals to achieve and maintain optimal health. The programs
improve quality of care for people with risk factors and chronic
conditions, reduce healthcare cost trends for payors and provide
decision-support tools and information for physicians. LifeMasters offers
programs for individuals with diabetes, congestive heart failure (CHF),
coronary artery disease (CAD), chronic obstructive pulmonary disease
(COPD), hypertension and asthma (all of which are fully accredited by the
National Committee for Quality Assurance (NCQA) and URAC), cancer,
metabolic syndrome and musculo-skeletal pain. LifeMasters' programs are
holistically focused, support co-morbidities such as depression and
facilitate lifestyle changes such as smoking cessation and weight loss.
LifeMasters works with some of the nation's leading health plans,
employers, retirement systems, labor unions/trusts and governmental
organizations. More information about LifeMasters can be found at
http://www.lifemasters.com or by calling 1-800-777-1307.

    Media Contact: Jennifer DeLong


(323) 202-1061 Jennifer.DeLong@Edelman.com
SOURCE LifeMasters Supported SelfCare, Inc.




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Related links:
  • http://www.lifemasters.com
    CONTACT:
    Jennifer DeLong, +1-323-202-1061,
    Jennifer.DeLong@Edelman.com, for LifeMasters Supported SelfCare,
    Inc.