State-of-the-Art Site Technology Developed by In-House Programming Team Allows
More Content Syndication, Faster Publication of News Stories
Site Draws Acclaim From Users and Advertisers
LOS ANGELES, March 12 /PRNewswire/ -- CBS MarketWatch.com, the Web's
most-visited financial news source, officially announced its new design today
at Internet World Spring 2001.
The new CBS MarketWatch.com features expanded content, more tools and new
advertising formats. The popular site is the cornerstone of the media
company's online and offline distribution via wireless, television, radio and
newspaper channels.
Among key changes to the site:
-- Simpler and quicker navigation via five basic channels and sub-channels
-- Personal Finance Section expanded to offer more mutual funds coverage
and new sections on Real Estate, Retirement, Life and Money,
-- New Markets Section featuring Susan Lerner's up-to-the-minute ratings
changes, Barbara Costanza's Earnings Surprises and Mike Baron's hourly Movers
and Shakers updates
-- Enhanced Global Markets page with Canadian, Latin American and Asian
coverage, in addition to breaking European news and commentary from its
acclaimed sister site, FTMarketWatch.com
-- New TV and Radio section providing dozens of video and audio reports
MarketWatch.com produces each market day
-- Improved Portfolio Tracker that integrates everything from news to
quotes to insider activity and financial statements, and much more
-- New Community Section with discussions on hot topics, from individual
stocks to the latest MarketWatch.com stories
-- More powerful Java charts that enable users to zoom in and view data
from varying timeframes and perspectives
-- New advertising formats, such as the graphics-intensive rich media
window
Developed by MarketWatch.com's in-house programming team, the site's
breakthrough technology is facilitating a number of behind-the-scenes
improvements. They include:
-- Faster publishing of the more than 800 stories, briefs and headlines
created each market day by 100 MarketWatch.com journalists in 13 bureaus
around the world
-- Easier syndication of MarketWatch.com content, including video and
audio, to other sites on the Web and to newspapers and other traditional media
outlets
The re-designed site has already drawn enthusiastic responses from initial
users, in addition to kudos from the advertising community.
MarketWatch.com also announced today that Anheuser Busch's Budweiser and
O'Doul's brands will be the first to exclusively sponsor the CBS
MarketWatch.com home page every Friday afternoon over the next ten months
-- participating in a new "day parts" ad sales program developed to meet the
needs of packaged goods advertisers.
"CBS MarketWatch.com has always been a powerhouse content provider," said
Larry Kramer, Chairman & CEO of MarketWatch.com. "But our new site will let
us offer more content and tools than ever -- to our readers, to advertisers,
as well as to our licensing and distribution partners. Very simply, we've
improved CBS MarketWatch.com from the ground up."
He continued: "What makes this an exceptional feat is that the site was
designed and developed in-house by our MarketWatch.com programming team. It
is truly an achievement."
Chris Tersteeg, MarketWatch.com VP of Engineering added: "The entire
technology operation was overhauled to make our content faster, more reliable
and more easily customized for our licensing clients."
ABOUT MARKETWATCH.COM, INC.
MarketWatch.com, Inc. (Nasdaq: MKTW), a leading financial media company,
is the number one financial news and information source on the Internet.
Founded in 1997, MarketWatch.com operates three web sites:
cbs.marketwatch.com, bigcharts.com, and U.K.- based ftmarketwatch.com. In
addition to offering top-notch financial reporting and investment tools on its
web sites, MarketWatch.com licenses a wide array of content and tools in
custom-designed formats for major brokerages and Internet sites. The Company
also produces the syndicated CBS MarketWatch Weekend program, airs financial
reports over CBS Network Television, and provides hourly updates on the
MarketWatch.com Radio Network. Editorial content from cbs.marketwatch.com is
now published in newspapers in two top U.S. markets and over major wireless
networks.
SOURCE MarketWatch.com, Inc.
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Related links:
http://cbs.marketwatch.com
CONTACT:
Dan Silmore of MarketWatch.com, Inc.,
415-733-0582, or dsilmore@marketwatch.com; or Elizabeth Ames of
BOLDE Communications, 212-727-1680, or eames@boldepr.com, for
MarketWatch.com, Inc.
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