ST. PETERSBURG, Fla., March 12 /PRNewswire-FirstCall/ -- Catalina
Marketing Corporation (NYSE: POS) today announced plans to sell its card and
data-entry services business located in Farmingdale, New Jersey to Capture
Resource, Inc., a leading provider of data capture, transaction-based
processing and business process outsourcing.
Capture Resource currently provides 99 percent of the data-entry services
performed by this division. As part of the agreement, Capture Resource will
absorb the card and data-entry employees and the facility located in
Farmingdale, New Jersey.
"Capture Resource has a long-standing and successful working relationship
with Catalina Marketing," said Debbie Booth, Catalina Marketing's senior vice
president of operations. "We are pleased that Capture Resource is
encompassing this part of our business, and are confident that it is the best
business solution for all involved."
Catalina Marketing's card and data-entry services business provides
application and data processing, card production and fulfillment services
related to loyalty card programs for retailers. The decision to divest this
business is part of the company's previously announced strategy to focus on
proprietary applications at the point of sale.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This combination
of insight and access provides marketers with the ability to execute behavior-
based marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an array of
behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
Capture Resource is a leading provider of innovative input management
solutions including high volume mail processing, high speed forms and document
scanning, automated data capture, and domestic and offshore manual data
capture. Capture Resource draws upon these service competencies and a forward
thinking approach to technology while utilizing state-of-the-art tools to
provide client solutions that are both customized and efficient. Capture
Resource currently processes more than 100,000,000 transactions annually
through nine integrated processing centers worldwide. Additional information
is available at http://www.captureresource.com.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers for the issuance
of certain product coupons and other promotions, the effect of economic and
competitive conditions and seasonal variations, actual promotional activities
and programs with the company's customers, the pace of installation of the
company's store network, the policies and programs of the company's retail
partners, the success of new services and businesses and the pace of their
implementation, and the company's ability to maintain favorable client
relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Investors, Christopher W. Wolf, Executive
Vice President and Chief Financial Officer, +1-727-579-5218, or
Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or
Media, Rachel Keener, Corporate Communications Manager,
+1-727-579-5224, all of Catalina Marketing
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