SAN FRANCISCO and NEW YORK, March 12 /PRNewswire/ -- Rapt Inc. and MTV
Networks (MTVN), a unit of Viacom (NYSE: VIA and VIA.B), today announced an
agreement to license Rapt's media monetization platform across MTVN's U.S.-
based online properties. Under the agreement, Rapt will deploy its Business
Director, Inventory Manager, and Price Director(TM) solutions to deliver
pricing and inventory controls, analytic infrastructure, and data-driven
decision support capabilities for MTVN. The agreement represents a
significant investment by MTVN in its digital operations, designed to help
the company capture maximum value for its advertising assets.
"Establishing a strong and streamlined digital ad sales operation is
the key to unlocking the full value of our online portfolio," said Nada
Stirratt, Executive Vice President, Digital Advertising, MTVN. "We now
offer advertisers the ability not only to buy individual sites, but also to
buy horizontally across all of MTVN's digital properties, encompassing a
variety of targeting criteria. Rapt is an integral piece in effectively
building and pricing these products."
"Effective inventory and pricing practices represent a true competitive
advantage in today's marketplace," said Tom Chavez, Founder & CEO of Rapt.
"Rapt is thrilled to be working with Nada and the market-leading MTV
Networks team in redefining their approach to digital media monetization."
In the United States alone, MTV Networks has 44 websites and 10
broadband services in live deployment, including branded sites such as
MTV.com, Nickelodeon's Nick.com, and VH1's VSPOT broadband player, and
acquired properties such as Neopets.com and GameTrailers.com. From the
combination of MTVN's own web sites and its acquired businesses, the
company registered more than 37 million unique users in January 2007, and
ranked as the number-one online entertainment destination and the 12th most
popular overall destination on the Web (comScore Media Metrix January 2007,
U.S. only).
Rapt is the leader in media monetization solutions, providing
technology and advisory services that drive significant annual revenue
uplift by helping media companies price, predict, and provision their
advertising assets.
About MTV Networks and Viacom
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
Viacom is a leading global entertainment content company, with
prominent and respected brands. Engaging its audiences through television,
motion pictures and digital platforms, Viacom seeks to reach its audiences
however they consume content. Viacom's leading brands include the
multiplatform properties of MTV Networks, including MTV: Music Television,
VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY
CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as
well as digital assets such as MTV.com, comedycentral.com, VSPOT,
TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures;
DreamWorks; and Famous Music. More information about Viacom and its
businesses is available at http://www.viacom.com.
About Rapt Inc.
Rapt Inc. is the leading provider of media monetization solutions.
These solutions help companies achieve and sustain profit and revenue
growth objectives through the deployment of proprietary technology and
advisory services. Rapt's software enables companies to price, predict, and
provision their advertising assets, while Rapt's advisory services help
companies design and implement best-practice revenue management processes
across their organization. Rapt's client base includes Yahoo!, Seagate,
Microsoft, NBC Universal, Tacoda, Dow Jones & Company, The Weather Channel
Interactive and others. More information about Rapt can be found at:
http://www.rapt.com.
SOURCE MTV Networks
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Related links:
http://www.mtv.com
CONTACT:
Chris Dale, Atomic PR, +1-415-402-0230,
chris@atomicpr.com; or Mark Jafar, MTV Networks, +1-212-846-8961,
mark.jafar@mtvstaff.com
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