BOSTON, March 13 /PRNewswire/ -- Sovereign Bank today announced it has
awarded its advertising and marketing account to Boston-based PARTNERS+simons.
Laurie Cochran, senior vice president and director of Retail Marketing for
Sovereign Bank said, "We are delighted to have the PARTNERS+simons team on
board. Their focus on results, day-to-day strategic insight, authentic
creativity and a disciplined team of senior people make them the ideal
partner."
PARTNERS+simons is charged with developing results-driven marketing
programs to build the Sovereign Bank brand in new and existing regions. In
particular, Sovereign Bank will re-brand the newly acquired assets of
Independence Bank Corp. across metropolitan New York City in fall 2006.
PARTNERS+simons plans an integrated campaign that will include broadcast,
print, online and direct marketing tactics.
"We are thrilled to work with one of the fastest growing, most dynamic
banks in the country," said PARTNERS+simons President Tom Simons. "Our
businesses will work together to tell the Sovereign story in a fashion that
best represents Sovereign's customer service-driven heritage and their
dedication to providing retail and business customers with an exceptional
portfolio of innovative products, services and technologies."
PARTNERS+simons was chosen by Sovereign Bank following a competitive
review conducted by Pile and Company.
About PARTNERS+simons
Founded in 1989, PARTNERS+simons is one of the largest independent
marketing services firms in New England. The agency is well known for its
work in six distinct practice areas: technology, healthcare, life sciences,
professional services, financial services and consumer/retail.
Clients include Blue Cross Blue Shield of Massachusetts, The Holmes
Group/Rival Kitchen Products, Intuit, Iron Mountain, Sovereign Bank, Eckert
Seamans, Horizon Blue Cross Blue Shield of New Jersey, Genzyme Biosurgery,
EMC, Boston University School of Management, Sun Life Financial, TeleAtlas and
H.P. HOOD.
PARTNERS+simons is leading the way in fully incorporating traditional
communications disciplines with emerging strategies. With its media-agnostic
approach to building brands and generating demand, PARTNERS+simons is fully
integrating "above the line" traditional media-based communications with
"below the line" direct and interactive methods. For more information and
case studies visit http://www.partnersandsimons.com.
About Sovereign Bank
Sovereign Bancorp, Inc. ("Sovereign") (NYSE: SOV), is the parent company
of Sovereign Bank, a $64 billion financial institution with more than 650
community banking offices, over 1,000 ATMs and approximately 10,000 team
members with principal markets in the Northeast United States. Sovereign
offers a broad array of financial services and products including retail
banking, business and corporate banking, cash management, capital markets,
wealth management and insurance. Sovereign is the 18th largest banking
institution in the United States. For more information on Sovereign Bank,
visit http://www.sovereignbank.com or call 1-877-SOV-BANK.
SOURCE Sovereign Bank
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Related links:
http://www.sovereignbank.com
CONTACT:
Carl Brown of Sovereign Bank,
+1-610-378-6162; or Christen Graham of Warner Communications, for
PARTNERS+simons, +1-207-829-6336
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