SAN FRANCISCO, March 14 /PRNewswire/ -- Good Guys (Nasdaq: GGUY), a
leading specialty retailer of consumer entertainment electronics, today
announced the addition of Parasound's audio and home theater product line to
its extensive selection of mid to high-end audio components. The alliance
will make Good Guys the largest retailer of Parasound products in the world
and extend the availability of Parasound's state-of-the-art products to a
broader customer base.
"Parasound has an outstanding reputation for quality and innovation and we
are thrilled to add their award-winning audio products to our expanding lineup
of upscale consumer entertainment electronics," said Ronald A. Unkefer,
founder, chairman and CEO, Good Guys. "Continuing to enhance our audio
offerings throughout our four-state territory will further differentiate our
product selection from our competitors, give more depth to our growing custom
installation program and reinforce our position as the retailer of choice for
tech-savvy, early-adopting customers who demand the latest and most
sophisticated entertainment electronics."
Parasound offers high-end audio equipment to create the ultimate home
theater environment, including a variety of amplifiers, preamps and tuners,
speakers and other specialty products. All Parasound products will be
available to Good Guys to allow for countless combinations of home theater
set-ups for customers, with the stores displaying the most sought after
models.
"This is a good move for the entire Parasound community, " said
Richard Schram, president, Parasound. "Good Guys has clearly demonstrated a
renewed emphasis on adding value to the retail process. I view our
relationship with Good Guys as a reaffirmation of Parasound's proven
commitment to specialty retailing, and this expanded exposure will help us
stay at the cutting edge of performance and value."
The partnership includes extensive off-site training sessions to equip
Good Guys sales staff with the most comprehensive knowledge of the features
and benefits of the Parasound line.
Because of limited production and the exclusive nature of the Parasound
audio line, the first wave of Parasound products will debut in select Good
Guys store locations beginning in mid-April, with the rollout to all 79 stores
expected to be complete in June.
The Parasound line of products will complement Good Guys' existing
selection of high-end audio equipment from such leading manufacturers as
Denon, Yamaha and Sony ES.
Good Guys is a leading specialty retailer of consumer entertainment
electronics, offering a distinctive selection of fully featured digital and
high-tech products from more than 100 of the world's most respected
manufacturers. Founded in 1973, Good Guys currently operates 79 stores in
California, Nevada, Oregon and Washington.
To the extent this news release contains forward-looking statements, such
statements are subject to risks and uncertainties, including, but not limited
to the successful implementation of the Company's current restructuring
program, increases in promotional activities of competitors, changes in
consumer buying attitudes, the presence or absence of new products or product
features in the Company's merchandise categories, changes in vendor support
for advertising and promotional programs, changes in the Company's merchandise
sales mix, and economic conditions.
SOURCE Good Guys
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CONTACT:
Kristen M. Lark of Good Guys, 214-220-2484,
or cell, 214-616-8755
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