ESTEE LAUDER SPOKESMODEL LIYA KEBEDE New Estée Lauder spokemodel, Liya Kebede. (PRNewsFoto)[TC] NEW YORK, NY USA
		ESTEE LAUDER SPOKESMODEL ELIZABETH HURLEY Estée Lauder spokesmodel, Elizabeth Hurley. (PRNewsFoto)[TC] NEW YORK, NY USA
		ESTEE LAUDER SPOKESMODEL CAROLYN MURPHY Estée Lauder spokesmodel, Carolyn Murphy. (PRNewsFoto)[TC] NEW YORK, NY USA

                     Powerful Trio Adds to Brand Momentum

    NEW YORK, March 14 /PRNewswire/ -- Patrick Bousquet-Chavanne, Group
President, The Estee Lauder Companies Inc., announced today that the Company
will sign Liya Kebede and is renewing Elizabeth Hurley's contract, both of
whom team with Carolyn Murphy as the faces of the Estee Lauder brand.
    The new advertising campaign, under the direction of Aerin Lauder, Vice
President of Global Advertising Estee Lauder, represents a key component of
the brand renewal effort undertaken one year ago.  Ms. Kebede, Ms. Hurley and
Ms. Murphy's images will be utilized exclusively on behalf of Estee Lauder
beauty products and in its fragrance, cosmetics and skincare advertising
worldwide.
    "Carolyn, Elizabeth and Liya are the definition of modern beauty," said
Patrick Bousquet-Chavanne.  "Their combined talent infuses the brand with
energy, vitality and modernity and connects us with consumers of all ages and
cultures in a contemporary, exciting and unexpected way."
    Raised in Addis Ababa, Ethiopia, Liya Kebede established herself amongst
the ranks of fashion's elite by appearing in fashion shows for such designers
as Ralph Lauren, Marc Jacobs, Michael Kors, Gucci, Yves Saint Laurent and
Balenciaga.  With her unique and stunning runway presence, Ms. Kebede has
captivated the attention of the fashion and beauty world.  She has appeared on
the covers of major global fashion magazines, like French Vogue, Italian Vogue
and V Magazine, and is in high demand with the industry's top international
designers, editors and photographers.
    Elizabeth Hurley's new contract marks the beginning of her ninth
consecutive year representing Estee Lauder in its worldwide advertising
campaigns.  The multi-talented British actress is the face of Intuition and
appears in its newest campaign, which will launch globally in major beauty,
fashion and lifestyles magazines in April 2003.  In addition, Ms. Hurley will
continue to make personal appearances around the world on behalf of Estee
Lauder and the Company's Breast Cancer Awareness Campaign.  Her tireless
support of The Breast Cancer Research Foundation, founded by Evelyn H. Lauder,
includes her personal participation in the recent United States book and media
tour that launched Mrs. Lauder's most recent collection of photography, An Eye
For Beauty, proceeds of which benefited the cause.
    Carolyn Murphy's first advertising campaign for Estee Lauder appeared in
January 2002 issues of all major beauty, fashion and lifestyle magazines
worldwide.  When Estee Lauder launched her as its new face in September 2001,
Vogue characterized Carolyn Murphy as icon in the making.  Since then, her
image has driven the modernity of the brand through advertising and at retail.
She has also been instrumental in connecting the brand with consumers through
global image building events such as Japan's Defining Beauty Awards and the
BAMBI Awards in Germany.  Ms. Murphy can currently be seen in a wide variety
of skincare, makeup and fragrance print and television campaigns worldwide.
    Ms. Murphy hails from Panama City, Florida, and is one of the modeling
industry's brightest stars.  She has worked with an impressive list of
photographers including Mario Testino, Patrick Demarchelier, Michael Thompson,
Steven Meisel, Richard Avedon, Helmut Newton, Bruce Weber and Peter Lindbergh
and has appeared on the cover of virtually every major global fashion
magazine.  In November 1998, Ms. Murphy received the industry's highest
acclaim and was named model of the year at the VH-1 Fashion Awards.
    Ms. Murphy is also turning her talents toward acting.  She has signed with
CAA and is represented by Jenny Rawlings.  Ms. Murphy received impressive
reviews for her role in the Barry Levison film "Liberty Heights," and she is
currently reading through scripts for her next role.
    "Great faces sell great products," explained Leonard A. Lauder, Chairman
of the Board, The Estee Lauder Companies Inc.  "I am delighted with the
direction the brand is taking with this announcement."
    The Estee Lauder Companies Inc. is one of the world's leading
manufacturers and marketers of quality skincare, makeup, fragrance and
haircare products.  The Company's products are sold in over 130 countries and
territories under well-recognized brand names, including Estee Lauder,
Clinique, Aramis, Prescriptives, Origins, MAC, Bobbi Brown, Tommy Hilfiger, La
Mer, jane, Donna Karan, Aveda, Stila, Jo Malone, Bumble and bumble and kate
spade beauty.

    VNR & B-Roll information:
     Satellite C-Band Feed: Friday, March 14th 2:00-2:30 pm (EST)
     Telstar 5  Transponder 6  D.L. Freq. 3820 H  Audio 6.2/6.8

    Photo Link:
     http://www.newscom.com/cgi-bin/prnh/20030314/NYF018-a
     http://www.newscom.com/cgi-bin/prnh/20030314/NYF018-b
     http://www.newscom.com/cgi-bin/prnh/20030314/NYF018-c

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