SAN MARINO, Calif., March 14 /PRNewswire-FirstCall/ -- East West Bank -
one of the nation's premier community banks and a leading institution focused
on Chinese American and other niche markets - proudly announces figure skating
champion Michelle Kwan as its new spokesperson.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050314/LAM137)
"Michelle Kwan represents the best of East and West and we are honored to
be her organization of choice for this important partnership and we welcome
her to our family," said Dominic Ng, Chairman President and CEO of East West
Bank. "We believe the communities we serve will value our relationship with
Michelle. She and East West Bank strive for excellence and reflect the same
high values and standards as we pursue our goals - this is a perfect match."
Ms. Kwan commented, "I see in East West Bank the same values that I
cherish and have been taught by my own family. I come from a Chinese-American
family. My parents arrived here with nothing, and through hard work and
determination they made a life for themselves. They taught me the importance
of setting goals, staying focused and working to be the very best. East West
Bank has followed the same path to success and is an institution I respect and
am proud to represent."
Kwan will represent East West Bank throughout the communities it serves
and will be an integral part of the bank's future media campaigns.
The most decorated figure skater in U.S. history, Michelle Kwan's skating
brilliance and accomplishments have earned her a place among the all-time
greats of the sport. In her career she has won an unprecedented
43 championships, including five World Championships, eight consecutive and
nine overall U.S. National Championships and two Olympic medals.
East West Bancorp, Inc. is a publicly owned company, with $6.0 billion in
assets, whose stock is traded on the Nasdaq National market under the symbol
"EWBC". The company's wholly owned subsidiary, East West Bank, is one of the
largest independent commercial banks headquartered in Los Angeles. East West
Bank serves the community with 49 locations throughout Los Angeles, Orange,
San Francisco, Alameda, Santa Clara, and San Mateo counties and a Beijing
Representative Office in China. It is also one of the largest financial
institutions in the nation focusing on the Chinese-American community. For
more information on East West Bancorp, visit the company's website at
http://www.eastwestbank.com.
FOR FURTHER INFORMATION AT THE COMPANY:
Emily Wang
Marketing
(626) 943-4366
SOURCE East West Bank
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Related links:
http://www.eastwestbank.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20050314/LAM137 AP
PhotoExpress Network: PRN13 PRN Photo Desk,
photodesk@prnewswire.com
CONTACT:
Emily Wang, Marketing of East West Bank,
+1-626-943-4366
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