Procter & Gamble Partners with Allergy Foundation to Educate Consumers
WASHINGTON, March 14, 2007 /PRNewswire/ -- Procter & Gamble has
partnered with the Asthma and Allergy Foundation of America (AAFA) to
educate people about those hidden allergen "hot-spots." People know about
dust mites in their beds, pet dander in their carpets and other dust and
allergens on their floors and furniture, but they may be missing some other
hidden place where allergens collect in their homes.
The most common indoor allergens are from pet dander, dust mites, and
pollen from outdoors and these allergens can settle on hard surfaces and
fabrics around the house, such as bedding, carpeting, countertops and
furniture. But they can also get into smaller hard to reach areas, and in
hidden places you might not think to clean on a regular basis.
According to AAFA, here are five of the most commonly overlooked allergen
hot-spots in your home:
1. Door Jams
2. Window Sills
3. Plush Toys
4. Walls
5. Closets and Drawers
This spring, the AAFA is stressing the importance of allergen reduction
throughout the entire home. "Allergen avoidance and reduction at home is
critical to allergy control," says Mike Tringale, Director of External
Affairs at AAFA. "The first step is to identify the problem areas, and then
take the necessary steps to reduce hidden indoor allergens."
Procter & Gamble (P&G) has joined AAFA in the fight against indoor
allergens and is dedicated to educating consumers about allergen reduction
in the home. "P&G is committed to consumer education and providing
consumers with products that will improve their quality of life," says Ross
Holthouse, External Relations Manager at P&G. "By using products like
Swiffer Dusters and Febreze Allergen Reducer you will be armed with the
tools you need to help reduce the allergens from cats, dogs, dust mites and
pollen hiding in your home."
Together, AAFA and P&G offer these tips for controlling your allergen
hot- spots:
Door Jams and Window Sills - Constant airflow in these areas means that
dirt and dust collect here. Swiffer Dusters can trap and lock dirt, dust,
and reduce allergens from cats, dogs, dust mites and pollen that gather in
these places, instead of spreading it around like a traditional feather
duster.
Plush Toys - Dust mites are very common in plush toys so wash them
frequently in 130-degree hot water. Use Febreze Allergen Reducer to reduce
75% of allergens from cats, dogs, dust mites and pollen that may become
airborne from fabrics, including those on your favorite stuffed animals. If
toys are too fragile to wash, place them into a zip-lock bag then into to
the freezer for 24-hours, and then rinse them in cold water to remove the
allergens.
Walls - Although walls have twice the surface area of floors and
ceilings they are largely ignored when you clean the house, but, walls are
some of the biggest collectors of allergens. To prevent allergen buildup,
pay close attention to furniture and carpets near walls and dust the walls
weekly. Febreze Allergen Reducer is proven to reduce up to 75% of allergens
from cats, dogs, dust mites, and pollen that can become airborne from soft
surfaces like couches, chairs and curtains, and Swiffer Dusters can trap
and lock dirt and dust, and reduce these allergens to help keep walls
clear.
Closets and Drawers - Allergens from pollen can often be carried on
your clothing. When you put clothes into closets and drawers, these
allergens can cling to other items nearby and build-up in these closed
spaces over time. Wash clothing more frequently during the spring, and pay
close attention year- round to clothing in closets and drawers. Febreze
Allergen Reducer is safe to use on virtually all fabrics, including most
clothing, and Swiffer Dusters can help to keep dresser drawers and closet
doors and shelves clean.
"With education and effective tools, consumers can learn about the most
effective ways to reduce common household allergens," says Tringale. Please
visit http://www.aafa.org, http://www.febreze.com and http://www.swiffer.com for more
information and tips on how to reduce these allergens in your home.
About AAFA
The Asthma and Allergy Foundation of America is the leading nonprofit
consumer and patient organization fighting asthma and allergic diseases.
AAFA provides free information to the public, offers educational programs
to consumers and health professionals, leads advocacy efforts to improve
patient care, and supports research to find cures.
The Allergen Hot Spots program is made possible by an unrestricted
educational grant from Procter & Gamble.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),
Gillette(R), and Braun(R). The P&G community consists of over 135,000
employees working in over 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
SOURCE Procter & Gamble
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Related links:
http://www.pg.com
http://www.aafa.org http://www.febreze.com
http://www.swiffer.com
CONTACT:
Kate Rickard of MS&L, +1-212-468-4042, or
Kate.Rickard@mslpr.com; or Ross Holthouse of Procter & Gamble,
+1-513-983-1108, or holthouse.rh@pg.com; or Angel Waldron of the
Asthma and Allergy Foundation of America, +1-202-466-8462 EXT.
248, or angel@aafa.org
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