High Definition Video Capture and Playback Emerging as Major Market Trend
SUNNYVALE, Calif., March 14 /PRNewswire-FirstCall/ -- Zoran Corporation
(Nasdaq: ZRAN) announced that its COACH digital camera processors are
powering a range of top-tier digital camera brands on display this past
weekend at the Photo Marketing Association trade show in Las Vegas.
The COACH single-chip processors power digital camera models from
manufacturers such as Aiptek, BenQ, Chicony, DXG, Kodak, Nikon, Olympus,
Pentax, Premier, PureDigital, Samsung, Sony and others.
"At PMA, it became clear that an emerging market trend in digital
cameras is the integration of high-definition video capture and playback.
Having anticipated growing demand for this feature, Zoran demonstrated the
benefits of using the COACH 10 digital camera processor's integrated H.264
capabilities for both capture and playback of high definition video versus
other compression standards. Our COACH processors employ innovative
techniques for achieving high image quality, high performance and now, high
definition video, while also delivering image stabilization for both video
and still photos. The COACH product line meets the high standards of top
brand digital camera makers, which explains why there are so many new
models this quarter," said Ohad Meitav, senior director Zoran's digital
camera product line.
Zoran's COACH family of digital camera processors addresses a growing
segment of converging digital still cameras that also perform video
encoding, rivaling the results from digital camcorders. Compact tapeless
camcorders benefit the consumer by making high quality video easy to
playback and share on a PC or other consumer devices. To enhance the user
experience the COACH 10 embeds High Definition Multimedia Interface (HDMI)
for viewing photos and video on a high definition television, utilizing the
HDTV capabilities to its fullest.
About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading
provider of digital solutions in the growing digital entertainment and
digital imaging markets. With two decades of expertise developing and
delivering digital signal processing technologies, Zoran has pioneered
high-performance digital audio and video, imaging applications and Connect
Share Entertain technologies for the digital home. Zoran's proficiency in
integration delivers major benefits for OEM customers, including greater
capabilities within each product generation, reduced system costs, and
shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia
mobile phone, and multifunction printer products have received recognition
for excellence and are now in hundreds of millions of homes and offices
worldwide. With headquarters in the U.S. and operations in Canada, China,
England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be
contacted on the World Wide Web at http://www.zoran.com or at 408-523-6500.
NOTE: Zoran and the Zoran Logo are trademarks or registered trademarks
of Zoran Corporation and/or its subsidiaries in the United States or other
countries. All other names and brands may be claimed as property of others.
SOURCE Zoran Corporation
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Related links:
http://www.zoran.com
CONTACT:
Betty Watkins of Zoran Corporation,
+1-408-523-4373, or bettyw@zoran.com
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