NEW YORK, March 14 /PRNewswire/ -- Avon Products, Inc. today announced
a collaboration with the world renowned fashion house Emanuel Ungaro Maison
to create two signature fragrances, U by Ungaro for Her and U by Ungaro for
Him. The results of the partnership are fragrances that capture the design
house's effortless sensuality and bring Avon consumers worldwide a piece of
the Parisian soul that is Ungaro. The new fragrances for Her and for Him
will launch globally, beginning in the U.S., in August 2008.
Avon continues to build a portfolio of designer fragrances that allows
their consumers to experience the world of fashion and luxury. The new
partnership with Ungaro follows the successful alliances with designers
Cynthia Rowley and Christian Lacroix. In 2007, the Christian Lacroix
fragrances became Avon's most successful launch of all time. Now, Avon's
exclusive partnership with Emanuel Ungaro and their newest fashion line, U
by Ungaro, incorporates another facet of fashion. Ungaro embodies a
European style that is modern and intriguingly sensual.
U by Ungaro for Her and U by Ungaro for Him, both created by perfumers
at International Flavors and Fragrances, are contemporary and daring. U by
Ungaro for Her is a Fresh, Floral Woody scent with sensual top notes of
Bergamot Blossom, Wet Freesia and Pepper Blossom mingling with mid notes of
Acacia Aura, Living Lotus Flower and Osmanthus. The dry down is a blend of
Oris, Creamy Sandalwood, and Clean Musk. U by Ungaro for Him is a Woody
Aromatic Watery fragrance that offers an airy freshness and a sophisticated
blend of rich, textural woods. Top notes of Green Mandarin Leaf, Ruby Red
Grapefruit and Pomegranate sweeten mid notes of Natural Immortale, Cardamom
and Cedarleaf. The drydown is composed of Natural Vetiver, Patchouli,
Sandalwood, Tonka Bean and Peru Balsam.
Geralyn Breig, Senior Vice President and Brand President for Avon
Products, Inc., states, "The brand's new modern approach to style made
Ungaro an ideal choice for this exciting partnership. The youthfulness of
their U by Ungaro fashion line provides a modern sensibility with a
cosmopolitan edge, something Avon customers can relate to. The new U by
Ungaro fragrances for Her and for Him reflect the spirited attitude that
both companies value so highly. Our launch of the U by Ungaro fragrance
continues our key growth strategy of bringing access to great style and
fashion for all women."
"We are thrilled to partner with a company that is so deeply connected
to women and men all over the world. This is a wonderful opportunity to
enable people to experience U by Ungaro fashion and style in a very special
way -- through fragrance. With these two new fragrances, Avon has really
captured the energy, confidence and sophisticated feel of our designs,"
noted Mounir Moufarrige, President and CEO from Emanuel Ungaro Maison.
U by Ungaro for Her and U by Ungaro for Him will be featured in Avon's
brochure, which is distributed through over five million Avon
Representatives around the globe. Avon's Global Ambassador, Reese
Witherspoon, will also be featured globally in print and TV advertising for
the two fragrances.
The Emanuel Ungaro Maison was established in 1965 and is a universe of
the unexpected: reuniting extremes, associating prints, colors and textures
that create an extraordinarily sensual international style. U by Ungaro is
a more youthful, cosmopolitan ready-to-wear collection that launched in
Japan in 2008 and will roll out globally.
U by Ungaro for Her and U by Ungaro for Him will be featured in the
company's brochure, which is distributed through over 5 million Avon
Representatives around the globe.
About Avon
Avon, the company for women, is a leading global beauty company, with
$10 billion in annual revenue. As the world's largest direct seller, Avon
markets to women in more than 100 countries through 5.4 million independent
Avon Sales Representatives. Avon's product line includes beauty products,
fashion jewelry and apparel, and features such well-recognized brand names
as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and
Mark. Learn more about Avon and its products at http://www.avoncompany.com
SOURCE Avon Products, Inc.
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http://www.avon.com
http://www.avoncompany.com
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CONTACT:
Gina Dinisio of AVON Products, Inc.,
+1-212-282-8186
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