Supporting Last.fm's Internal Numbers, Comscore and Nielsen Online Show
Free- On-Demand Service Has Spurred Growth and User Engagement
Comscore: Page Views Up 84%, Time Spent on Site Up 118% Month-Over-Month
Nielsen Online: Unique Visitors Up 61% with Total Page Views Up 103%
Month-Over-Month
NEW YORK and LONDON, March 14 /PRNewswire-FirstCall/ -- Last.fm, the
CBS Corporation-owned social music Web site, today announced that recently
released numbers by Comscore and Nielsen Online show that since it
introduced free-on-demand service it has become the fastest growing free
online music network in the U.S.
The third-party metrics issued by Comscore and Nielsen Online resemble
internal numbers released last month by Last.fm showing the site
experienced month-over-month growth across the board in terms of unique
visits, page views and total minutes spent on the site.
"Conquering the U.S. market is a crucial step in growing Last.fm, and
we are very heartened by the overwhelming response," said Martin Stiksel,
co- founder of the site. "These results affirm there is a real demand for
Last.fm and the amazing music services we offer. We are establishing our
site as the true destination for music lovers across the country."
Comscore metrics show Last.fm's audience has become even more engaged
in the last month with page views up 84% and the total minutes spent on the
site increasing 118%. Nielsen Online metrics underscore that the
free-on-demand service has helped the site reach a broader audience with
61% growth in unique visitors and an l03% increase in page views.
"We're especially pleased that after the initial launch of our new free
services, activity and engagement continues to grow so strongly on
Last.fm," said Felix Miller, the site's CEO. "Users are not only visiting
our site but staying and sampling the services we are offering. These
numbers are extremely encouraging, and they prove to us there are
significant opportunities for Last.fm in the US market."
In launching the free-on-demand service earlier this year, Last.fm
became the first music Web site to offer free, global, on-demand access to
the largest licensed catalogue of music built on partnerships with all four
major record labels -- Universal Music Group, Sony/BMG, Warner and EMI --
as well as CD Baby, IODA, the Orchard, Naxos and more than 150,000
independent labels and artists.
Last.fm has become one of the leading places in the world where people
can go to listen to music online. Its vast library has attracted a
community of more than 21 million unique monthly users in 240 countries
around the globe. The heart of Last.fm is a powerful recommendation engine
that guides listeners to music they are likely to enjoy based on prior
selections, connecting them with the music they love and with others who
share their tastes. Last.fm's free-on-demand service is advertiser
supported, allowing clients many unique opportunities to reach a highly
targeted and engaged audience.
Currently, the free-on-demand service is available in the U.S., U.K.
and Germany available without registration, or the download of any
software, and is scheduled to roll out globally in the coming months.
About Last.fm
Founded in 2002 in London, Last.fm is the online, social music
revolution that connects people with music and artists with listeners. By
joining the Last.fm community, music fans can choose to share their music
preferences by linking their media player to the Last.fm database. This
database is populated continually with over 600 million monthly track
submissions from Last.fm music fans. As a result, Last.fm can intelligently
recommend songs, artists, local concerts and even other members based on
their musical tastes. Thanks to partnerships with Universal, EMI, Warner
Music Group, Sony BMG, CD Baby, independent aggregators The Orchard and
IODA, and more than 150,000 independent artists and labels that upload
music directly to the site, Last.fm can draw recommendations from the
largest licensed online catalogue of music. From January 2008, Last.fm
started offering free-on-demand access to music on the site, without the
need to log-in, as well as an unprecedented Artist Royalty program through
which unsigned artists can earn revenue directly from Last.fm every time
their music streamed.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with
constituent parts that reach back to the beginnings of the broadcast
industry, as well as newer businesses that operate on the leading edge of
the media industry. The Company, through its many and varied operations,
combines broad reach with well-positioned local businesses, all of which
provide it with an extensive distribution network by which it serves
audiences and advertisers in all 50 states and key international markets.
It has operations in virtually every field of media and entertainment,
including broadcast television (CBS and The CW -- a joint venture between
CBS Corporation and Warner Bros. Entertainment), cable television (Showtime
and CSTV Networks), local television (CBS Television Stations), television
production and syndication (CBS Paramount Network Television and CBS
Television Distribution), radio (CBS Radio), advertising on out-of-home
media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS
Interactive), music (CBS Records), licensing and merchandising (CBS
Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS
Outernet) and motion pictures (CBS Films). For more information, log on to
http://www.cbscorporation.com/.
SOURCE CBS Corporation
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http://www.prnewswire.com/comp/185007.html/ Web site:
http://www.cbscorporation.com / (CBS CBSA)
CONTACT:
Shannon Jacobs of CBS - New York,
+1-212-975-3161, sljacobs@cbs.com, or Christian Ward of Last.fm -
London, +44-(0)-20-7780-7080, christian@last.fm
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