NEW YORK, March 15 /PRNewswire/ -- Pharmaceutical, biotechnology and
healthcare members of PR Newswire now have premium service with new features,
including advanced tracking of online news release retrieval, PR Newswire
announced today.
The extended service makes news releases on the pharmaceutical,
biotechnology and healthcare industries available to thousands of journalists
and industry analysts through NEWSdesk International, http://www.newsdesk.com,
PRN's Internet-based information service for the media. The service enables
public relations professionals to measure online PR activities for the first
time.
"NEWSdesk is a powerful communications tool that provides journalists with
the information they need while relieving the uncertainty of who is accessing
releases on the Internet," said David B. Armon, PRN's vice president for
sales. "In the next Millennium, PR professionals need to be able to interact
with the media in the most efficient and least invasive manner possible.
"The addition of the healthcare, pharmaceutical and biotechnology
industries broadens the scope of NEWSdesk, which in a short time has become a
valued part of the high-technology PR programs of PRN members and the online
newsgathering of thousands of journalists," Armon said.
Journalists registered with NEWSdesk may choose from a multitude of
healthcare themes, including new drug applications, artificial tissues,
surgery and surgical practices, nursing management, public health and safety
and specialist practices such as psychiatry and nuclear medicine. Releases,
which are available in numerous languages, may be segmented by geographic
interest.
As part of the enhanced service, PRN members at pharmaceutical,
biotechnology and healthcare companies and organizations, including hospitals,
universities and agencies, will begin receiving ProfNet. A bridge between the
media and PR professionals, it provides daily leads from journalists seeking
experts for stories. ProfNet Briefs, a weekly tipsheet of stories based on
current events, provides an additional opportunity to present information to
more than 800 health and biotech journalists.
Additional benefits of the service include an e-mail subscription of a
monthly update on media covering the healthcare industries; job classifieds
posted on the Health/Biotech Industry Page on PRN's web site,
http://www.prnewswire.com; and a crisis communications certificate valued at
$500 in PRN services.
All pharmaceutical, biotech and health news releases will continue to be
posted on the PRN Press Room, http://www.prnmedia.com, an exclusive web site
for the media where more than 10,400 journalists access a real-time feed and a
two-year archive of releases. In addition, news releases will be archived in
a menu under their organization name on the NEWSdesk web site in similar
manner to PRN's Company News On-Call.
PRN is a valued partner of the healthcare community, with more than 90% of
the top U.S.-based pharmaceutical companies and two-thirds of all publicly
traded biotechnology companies distributing their news solely on PRN. Also,
PRN has exclusive industry alliances with the Biotechnology Industry
Organization (BIO) and the American Association of Health Plans (AAHP).
Your Health Daily, http://yourhealthdaily.com, a vertical web site from
The New York Times Syndicate focusing on healthcare and medicine, posts only
PRN member news releases in addition to breaking healthcare and medical news
from The New York Times Syndicate publications, leading U.S. and foreign
newspapers and Medical Tribune News Service.
PRN in late December acquired NEWSdesk, which made its mark by not only
providing journalists with a high-tech information network in as many as
13 languages, but also by giving PR professionals the ability to measure some
of their web efforts. NEWSdesk also provides virtual newsrooms for trade
shows. The service for journalists is offered by PRN in addition to the
PRN Press Room. Journalists are encouraged to register for both services.
PR Newswire is the world leader in the electronic distribution of
full-text news releases to the media and financial community having founded
the industry 45 years ago. With 29 U.S. bureaus, five overseas bureaus, an
exclusive partnership with Canada NewsWire and its vast network of wire, fax,
e-mail and Internet delivery, PRN serves the news release needs of public
relations and investor relations professionals worldwide.
SOURCE PR Newswire
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Related links:
http://www.prnewswire.com
CONTACT:
David B. Armon, vice president for sales,
212-282-1930 or Dave_Armon@prnewswire.com; or Renu K. Aldrich,
public relations manager, 212-282-1929, 800-503-2654, pager, or
Renu_Aldrich@prnewswire.com, both of PR Newswire
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